This year, the Houston Rockets jerseys will look a little different.
All variations of Rockets uniforms this upcoming season will feature the Credit Karma Money logo on the left shoulder of the jersey. The logo, which will make its debut on Houston’s uniforms at the NBA Summer League in Las Vegas, features a white circular background with green and black lettering.
"With the prominence of the jersey patch, it was important for us to partner with a company like Credit Karma Money which has demonstrated a commitment towards enriching the lives of its members,” said Rockets President of Business Operations Gretchen Sheirr. “We are excited to bring this partnership to life and to introduce the Credit Karma Money brand to our fans."
To pull off the brand partnership, the Rockets retained Klutch Sports Group as their sales agency. "We’re excited to bring together the HoustonRockets and Credit Karma Money, which share a passion for innovation, powerful storytelling, and giving back to the Houston community," said Andrew Feinberg, Klutch’s head of property sales and sponsorship.
Credit Karma Money is a separate initiative created by the credit check company, Credit Karma. According to a press release, the new program offers customers the best checking account to empower and reward members for making financial progress while they save and spend.
"Credit Karma Money is built to help the everyday American make financial progress and we couldn’t think of a better partner than a vibrant, diverse city like Houston," said Poulomi Damany, General Manager, Credit Karma Money, and Tax. "We’re looking forward to being a part of this new era of the Houston Rockets, with a fresh, young crop of talent and the new Credit Karma Money—it’s a perfect match."
In addition, this partnership includes a substantial in-arena and online presence along with the support of team community engagement efforts, including recognizing Houston hometown heroes. Credit Karma Money will also be the presenting partner of the Rockets "First Shot" pre-game program.
Similar to how members can randomly win Instant Karma with Credit Karma Money, there will be exclusive opportunities for customers to win with the Rockets and Toyota Center during games and beyond. Credit Karma has already rewarded over 400,000 transactions, worth more than $14 million.
The jersey sponsorship will begin with the upcoming 2021-22 NBA season.