Astroworld is projected to bring major economic growth to Houston. 

Image: AB Gonzalezz

Travis Scott’s Astroworld is less than two weeks away, and the coveted music festival is driving traffic to the Bayou City. A new study from Airbnb, the online lodging company that aids in homestays across the country, shows that the fest has helped drop close to $10 million on the city.

The two-day festival this year is expected to generate even more spending.

The highly anticipated festival makes its return to Houston after the coronavirus halted it in 2020. Its last in-person show was held in 2019, marking the number-one night for Airbnb in Houston, with the average guest spending approximately $340 per day during their travels. 

The 2019 fest brought in a whopping $1.6 million in economic activity, supporting small businesses across the Greater Houston area. Along with uplifting local businesses, Astroworld was a boon for the Airbnb's around H-town. The last festival saw $9.3 million being spent on home shares booked through the app. 

This year, tickets for the festival went on sale in May and sold out within minutes. From June to July alone, searches for accommodations in Space City during the festival increased by more than 40 percent, per Airbnb.

The numbers indicate that Astroworld ragers will again help in driving up spending on rental lodgings and small businesses within the city. 

Local Airbnb host, Seher Bachooali, is looking forward to Astroworld and sharing her multiple listings with Travis Scott fans for the weekend. “We began seeing bookings for early November at the very beginning of this year, and it quickly became clear that they were guests excited to return to our city for Astroworld,” Bachooali says in a statement. 

With big events making a big comeback, the opportunity for hosting on Airbnb in Houston will remain significant, for Astroworld and beyond. Half of Airbnb’s new listings this year received reservation requests within four days, and with searches for accommodations increasing, it is likely that the opportunity to host during the 2021 festival will continue to increase. 

The Astroworld Festival will be held in Houston from Friday, November 5 to Saturday, November 6 at NRG Park, and just yesterday, Scott revealed the lineup“There is no doubt that this demand will continue, especially as the event nears and fans search for last-minute places to stay,” Bachooali confirms. 

For more information on the study, visit Airbnb’s website.

Show Comments