There certainly wasn’t a shortage of Super Bowl LI festivities in Houston last week—and international lifestyle brand New Era was one of numerous establishments that came into town for the fun. 

The sportswear company unrolled its “black carpet” for the “Planet New Era” Official Super Bowl Party at downtown hotspot VrSi on Friday, February 3, welcoming countless athletes and celebrities who loved the city’s vibrancy and enthusiasm ahead of the big game. 

The nightclub was booming with performances from DJ Ace, 2 Chainz, Lil Uzi Vert, and Migos. Many NFL stars posed for the cameras before heading in, including Houston Texans’ Kareem Jackson, Tampa Buccaneers’ Jameis Winston, and Dallas Cowboys legend Elliott Smith.

As the official headwear manufacturer for the NFL, New Era was proud to celebrate its collection of Super Bowl LI hats and caps—which includes elaborate LED-lit motifs that some of the famous partygoers were able to model on the black carpet.

UGK legend Bun B hosted the night’s festivities and naturally, as a mainstay in Texas rap, looked forward to the night’s highly anticipated performances. He is always proud to represent Houston (he even designed an exclusive collection of hats for New Era that pays homage to H-Town) and believes the city’s illustrious multiculturalism made it a great place to host the Super Bowl. “We have so many different cultures and people here already, so we’re used to welcoming others who might not necessarily be like us or they’re different from us,” he explains. “So that being said, the Super Bowl is the perfect opportunity to show our diversity and hospitality.”

Ahead of his performance, rapper 2 Chainz was very vocal in his enthusiasm for his beloved Atlanta Falcons playing on Sunday. Although he proudly reps ATL, he does have a soft spot for Houston, including the Galleria Mall and a certain “Seafood Kitchen” that locals hold dear to their hearts. “We got Pappadeaux in Atlanta, but there’s something about the Pappadeauxs in Houston,” he says.

Also psyched for the Falcons were Atlanta-based hip-hop trio Migos, whose members— Quavo, Takeoff and Offset—expressed their excitement with a couple emphatic shouts of “Versace!

With arguably the biggest rap track on the Billboard Hot 100 chart right now with “Bad and Boujee,” the guys share what really makes a woman, well, bad and boujee. “It’s about being grown and being successful,” Offset says.

“And making something for yourself,” Takeoff adds.

Despite the not-so favorable Super Bowl result for the performers, they still enjoyed themselves in this lively host city with trips to Houston’s great jewelry stores and soul food joints.

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