Faces Of Automotive: BMW of West Houston
20822 Katy Fwy. Katy, TX 77449
855.627.3055 | bmwwest.com
The Face of BMW and the pioneer of Future Retail (the new-age car buying process), BMW of West Houston is the only BMW dealership of its kind in the state of Texas. This state of the art facility is so much more than just a new BMW store, it is an “expression of the future of car buying.” An environmentally conscious build and energy efficient construction, the building demonstrates attention to detail, and BMW West’s commitment to a greener, cleaner future. Their new facility is the first step to redefining customer experience. Customers can expect a premium car when they think BMW, that is why they felt it was necessary to transform the car buying process to deliver the ultimate premium customer experience. The open concept spaces encourage their guests to feel at ease in a no pressure environment. When you experience BMW of West Houston you will note that there are no desks or sales cubicles; instead you will find open spaces with interactive lounges. Sales associates are mobile and they each have an iPad that allows them to involve clients in every step of the shopping experience for a completely transparent process. They have tools to help you design the BMW of your dreams and then bring it to life with 3D technology. They have introduced BMW Geniuses to compliment what they have done to the facility environment. The BMW Genius is a highly trained associate that is at your disposal to demonstrate product features and answer any questions even long after you purchased your BMW.
Leading the team is General Manager and Dealer Operator, Maria Moncada-Alaoui. With over 20 years of experience in the automotive industry and a forward thinking approach to business, Maria’s influence on customer service in a new environment is apparent. “In honor of our customers’ passion we have reimagined the BMW experience,” from the large glass windows in the lounge area, which allow customers to watch their BMW being serviced, to the open and non-intrusive floor plan for customers to browse the showroom floor as they wish. The all new drive up service center with high speed doors allows customers to interact with their service advisor in a comfortable and efficient fashion. Maria has expressed how proud she is of her team who have embraced and adapted to the new shift in culture – “When people care as much about their cars as we do, we strive for it to show in every facet of our business”. Maria mentioned how eager she and her team are to share the excitement of the new BMW models, and to introduce BMW to the next generation of drivers. Meeting your new BMW for the first time should be a great experience – visit the store and let Maria and her team welcome you to the BMW family.