Esther Freedman, 29, founder + designer of Cuteheads.com, in the under-construction space where her Pop-Up Shop Soiree will go down. 

What are you wearing? Zara (dress), J.Crew (shoes), Gorjana & Mint (necklaces), Cartier (watch), Tai (bracelet)

How would you describe your style in 3 words? Uncomplicated, bright, modern

Where is your favorite place to shop in Houston? Tootsies, David Peck

How would you describe Houston style in 3 words? Mostly casual, sometimes over the top, and definitely colorful 

Who is your style icon? My instagram feed is full of amazing style bloggers. Cara Loren, Alicia Lund, and Mary Seng come to mind.

What is your favorite piece in your wardrobe? A 12th St. Cynthia Vincent oversized grey cashmere sweater, purchased eight or so years ago in New York. It's the thing I most look forward to about my winter wardrobe. 

In what neighborhood are you most likely to be seen? Inside the loop. Love Upper Kirby, River Oaks, The Heights ... basically anywhere I can find good food. That, or in Bellaire, where we live. My couch is my happy place.