G-Star RAW celebrated its Houston grand opening with a two-part party on Thursday evening. The event started at G-Star RAW in the Galleria, where attendees surveyed the RAW workstation and the company's vast variety of denim. With a RAW Tailored Atelier on-site, guests who purchased a pair that night were treated to free customization with finishings, stitching, buttons, and even labels. Well played, G-Star.

Following the in-store event was an even more extravagant after-party at Silver Street Studios. Guests walked into a pop-up art gallery full of eccentric concept denim lining the halls—think denim-adorned clowns, ninjas, and animals. Also on display was the brand's fall preview featuring a variety of refined dark denim, a refreshing departure from a spring and summer full of ripped jeans. 

Click through the slideshow below for pics from the event.