For the past couple of years, Cotton Inc. has partnered with stylesetters like Zooey Deschanel, Hayden Panettiere, and Kate Bosworth to show how fresh the classic fabric can be. Now it's the style-makers turn.
Partnering with Marie Claire, Esquire, and Elle Decor magazines, Cotton Inc. has selected 25 American designers who use cotton to create the "Cotton Makers" series, and two of the chosen makers are based in Houston.
Founded in 1883, family-owned Hamilton Shirts is not only the oldest clothing brand in Houston, but the oldest business in Houston, period. It's a good fit for the Cotton campaign because Hamilton uses only high-quality Italian cotton and other natural fibers to make the company's custom shirts.
Also featured in the series is Biscuit Home, where owner Bailey McCarthy sells playful, patterned cotton bedding designed by McCarthy and her Brooklyn-based textile designer Isabel Wilson. Biscuit's latest bedding collection is overtly Texas-themed, with patterns of delicate wildflowers, arrows, and cacti named after Texas towns Wimberley, Nacogdoches, and Marfa, respectively.
"Cotton is a smooth, pure background for color to resonate off of and it’s the softest material, the most durable, breathable,” says McCarthy in her Makers video.
Check out each local maker's video below.