At long last, the mythical British retailer otherwise known as AllSaints has reached Houston. I say mythical because for the last four years I have been listening to my UK-raised husband go on and on about how AllSaints is everything I am missing in a store and how unbelievable it was that we did not have one in Houston.
Founded in 1994 by Stuart Trevor and Kait Bolongaro (who have since gone on to create the Bolongaro Trevor label), AllSaints started as a wholesale menswear brand selling exclusively to high-end retailers such as Harvey Nichols and Harrods, opening its first stand-alone store on All Saints Day in 1997 and adding a women's line a year later. It has a serious cult following that stretches across the entertainment industry—AllSaints has collaborated with Kings of Leon, and Jay-Z and Justin Timberlake mention the brand by name in song lyrics. Chances are you've seen pics of your favorite celebs donning the brand's signature edgy, asymmetrical, borderline-Goth look. Clothes come in black, beige and grey tones, often incorporating the company’s trademark skull motif.
Even though the current space is technically a temporary store, as it's moving to a permanent location next year, I have to say this is a beautiful store. I almost felt too uncool to enter. The décor and vibe is very industrial and minimalist, yet still very sexy. I tried on one of the leather jackets they are kind of known for and an asymmetrical knit dress with just the right amount of ruching around the midsection to still look fantastic after a night out.
Leaving the store in new duds you just might feel (and look) like you walked off the set of Orphan Black. The price point is essentially entry-level luxury, with basic tees starting around $70, jeans at $200 and the brand's signature leather jackets topping out around $650. I suggest reserving AllSaints purchases to wardrobe staples to get the most out of your inner Goth. Now just try telling that to my husband.
AllSaints is located at 5085 Westheimer Rd. #B2826 in the Galleria’s Saks wing, 713-481-0066, us.allsaints.com.