Houston is home to pop-up shops galore, whether it's holiday art markets or summer shopping extravaganzas that draw dozens of local vendors under one, air-conditioned roof. But there's never been anything quite like the female-focused make(her) before.
Pronounced "maker," this unique pop-up boutique plans to run for 13 months at GreenStreet beginning on November 10. It will showcase the work of three local ladies: Lyndsey Brantley of Camellia Alise, which makes unisex shaving products for all ethnicities and skin types; Brenda Grands of Brenda Grands Designs, which specializes in modern jewelry using natural stones; and Ellyse Espinoza of Stateline Design, best known for her Houston-themed T-shirts, tanks, mugs and drink koozies.
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All three companies make products currently only offered online or at other pop-ups around the city. All three showcased their wares at an earlier GreenStreet event, Next Up, which featured female entrepreneurs from across the city during a summer pop-up shop. And all three were offered the chance to take their merchandise into a bricks-and-mortar setting with the 13-month run of make(her), which will offer a retail space that brings all of their products together under one roof—a long-term pop-up shop, if you will, and one focused solely on women-owned-and-made brands.
"It was inspiring to learn more about the challenges each of these business women has overcome already, and to see their commitment to creating viable, thriving companies," said Chris Seckinger, Midway’s investment manager for GreenStreet. "The growth of women-owned businesses is outpacing the rest of the population and female entrepreneurs now account for 40 percent of new companies in the United States. We’re pleased to create a place for experimentation and collaboration at GreenStreet, where Houston-based, women-owned businesses take that next step, hopefully to grow into a permanent and larger space from here."
Camellia Alise is so proud to announce that on November 10th we will be opening a boutique with these 2 amazing companies , we can't wait to open the doors and invite you all to take part in the next steps of our amazing retail journey #camelliaalise #makeher #brendagrands #statelinedesigns #makingithappen #storeopeningsoon #boutiquelife
When it debuts November 10, make(her) will occupy a spot at 1201 Fannin St. near McCormick & Schmick’s and across the lawn from Salata and Caffé Bene on the ground floor of GreenStreet. It plans to be open from 10 a.m. to 7 p.m. Monday through Saturday, adding a compellingly local retail element to the downtown mixed-use development anchored by the House of Blues.
And when make(her) comes to an end in December 2018, who knows? Maybe Brantley, Grands and Espinoza will be primed to move into permanent retail locations all their own.