The Galleria was an Instagrammer's dream—moreso than ever—on July 21 when Create & Cultivate brought its third annual Style Summit to Houston's most famous mall. The multi-million dollar "online platform and offline conference" founded by entrepreneur Jaclyn Johnson aims to unite millennials around topics like brand- and business-building and women's empowerment. It's known for hosting workshops, panels, speaker series, and more with such notable alums as Gloria Steinem, Meghan Markle, Kim Kardashian, Chrissy Teigen, and Lauren Conrad.

Hundreds of women descend on Create & Cultivate's twice-annual national conferences, and Houston's Style Summit was no exception. The day saw keynote speaker Elizabeth Chambers Hammer—native Texan, founder and CEO of BIRD Bakery, and wife to actor Armie Hammer—dish on everything from business tips to being a working mom.

"There's so much heart in this state," Chambers Hammer gushed.

A veritable sea of women in floral sundresses, platform sandals, and fresh blowouts looked on from the crowd, a roped-off section in the Saks wing of the mammoth mall between Kate Spade and Cole Haan where curious shoppers and families of tourists stopped mid-stroll to try and figure out exactly what was happening. Between panels of lifestyle bloggers discussing brand collaborations and diversity in the beauty industry, participants sought complimentary Bobbi Brown makeup touch-ups, trendy braids from TONI&GUY, and glasses of rosé. The whole thing made for a highly photogenic moment, from millennial pink accents and lush garden decor to a floral wall-turned-step and repeat that witnessed thousands of boomerangs.

More than a photo op, the event also served as a millennial business primer for the self-made set thanks to Q&As with industry success stories like longtime Dallas style blogger Courtney Kerr and YouTube star and makeup artist Sona Gasparian. There were local faces, too, like Madison Payne, Carrie Colbert, Jaserah Asad, and Ashley Seippel. More than once, you might catch an attendee scrolling through her Instagram feed and double tapping a photo from a blogger who, in real time, sat just a few yards away.

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