This summer, Academy Sports + Outdoors clothing and camping gear brand Magellan Outdoors partnered with Whataburger to release an exclusive line of FishGear apparel. From long-sleeve T-shirts and boat shorts to short-sleeve button-ups and caps, the line is chock-full of oranges and whites, fries, and fish; a perfect way to combine a love for the outdoors and a love for our Texas-favorite burger joint after a long day at the lake.
"We had fun working with Academy and their Magellan Outdoors brand to design Whataburger apparel, we know our fans will be hooked on," says Whataburger Senior Vice President and Chief Marketing Officer Rich Scheffler in a press release. "We hope our Family Members and fans enjoy hitting the waterways sporting some of these brand-new items."
The two beloved brands were both born in Texas: Academy over 80 years ago in San Antonio and Whataburger a little over 70 years ago in Corpus Christi. And for the first time in the companies long history, these two classic characters of Texas folklore have partnered together in a way that’s just like we like it.
What makes the collaboration collection even better? The orange-colored fashions range from $14.99 to $24.99.
"This collaboration [is] the secret sauce to fishing fashion," says Academy Sports + Outdoors Senior Vice President of Marketing Lawrence Lobpries in a release. "We're excited to pair two iconic Texas brands together for a fun summer treat you can only find at Academy."
Available in Texas stores and online at academy.com/shop-whataburger or shop.whataburger.com. Customers who spend $20 or more in-store on any item in the new line will receive a free, special-edition Whataburger and Magellan Outdoors table tent, while supplies last.