Gucci is CONTINUING to cultivate its southern presence and allowing Houstonians to get a closer look behind the seams, aside from the usual shopping day. The latest to come from the luxury label is a series of pop-ups based on the Gucci 100 collection, celebrating the 100th anniversary of the long-standing fashion house. Houston is one of nine cities to welcome it’s clientele to the exclusive experience. 

“The centennial, for me, represents an opportunity to bear witness to Gucci’s eternal vitality that year after year, is reborn, it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision,” says Creative Director Alessandro Michele in a statement. 

According to a press release, Michele’s approach is aiming to bridge the gap between clothing as an expression of personal identity, and the language of music that recalls a collective memory. Since 1921, Gucci has been acknowledged in a collection of songs, totaling around 22,705, according to the music data company Musixmatch. To celebrate the feat, Gucci is launching a collection comprised of a chromatic array of ready-to-wear garments, including accessories that will feature Gucci’s signature logo, or lyrics from songs specifically chosen by Michele. 

During the month-long event, the pop-up will highlight the collection in a captivating setting. Guests who visit the Houston Galleria’s Gucci store will find LED lighting reflecting off ivory floors, perimetral prototype arches, and will have the opportunity to spin the wheel to discover a playlist of handpicked songs from different decades that all mention the label.

“It isn’t a revisionist attempt to rummage through the past: if anything, mine is a ‘reverse’ revisionism of the House’s history, stitched back together by a piercing note, a melody, a refrain,” Michele concludes. “Also because, if I were to depict Gucci, for me it would be an eternal teenager who hangs out at places where music is heard and played.”

The Gucci pop up will be on display until October 24, online and in store at The Houston Galleria, 5015 Westheimer Road, Suite A2422.