The only time to find an impossible markdown on Houston brands such as Kendra Scott and Hemline is at the two-day shopping extravaganza, theSALE. After going virtual earlier this year due to the pandemic, the fashion fundraiser will resume their in-person shopping spectacular in January 2022.
Over 50 boutiques and vendors will be in attendance, including local mainstays Chloe Dao, Poms and Circumstance, and Magpies Gifts along with crowd favorite, Hunter Bell NYC. This year, there will also be new brands featured, like The Avenue, LERÁNT, and Frock Shop, with a wider variety for men and children’s apparel and home decor. The event will anchor unbelievable deals and according to the events marketing chair K.D. Askins, markdowns will start at 20 percent, and can reach up to 75 percent off.
Unlike previous years, theSALE pivots from its usual Saturday and Sunday model, to Friday and Saturday to accommodate more clientele. Also new this year is an exclusive preview shopping experience, dubbed Cocktails and Couture, solely for underwriters and sponsors.
Not only will shoppers get to enjoy out-of-this-world sales, the shopping experience brings notable brands and sponsors from around the city to fundraise towards treatment and research for children’s Pediatric Cancer. Every two years, all proceeds are donated to different children’s hospitals in Houston, with this year's beneficiary being Texas Children’s Cancer and Hematology Centers.
“Pediatric cancer research is very near and dear to all of our hearts,” says Askins. “We think it's a great way for us to give back to our community, but because of Houston being such an epicenter for pediatric cancer, research and just medicine in general, we're very lucky that the research that we're funding, isn’t just helping children in Houston, it's helping children all over the world. This research, when it's successful, goes on to help treat children everywhere.”
To date, the fundraiser has donated over $1.3 million in proceeds, and is hoping to reach the $2 million mark in the near future.
“Our goal is truly just, ‘let's raise as much money as we possibly can every year.’ We want to get to that $2 million mark if we can, but that would be a very hefty goal, so we actually do not go out setting a goal. It’s just let's see what we can do this year,” explains Askins.
Tickets to attend theSALE are available online, starting at $30 for a single day pass to $50 for the two day pass. Sponsorship and underwriting opportunities are also available, and Houstonians can register online. For more information, visit theSALE.