After PREVIOUSLY debuting her Amazon show "Watch Out for the Big Grrrls," Houston superstar Lizzo is stepping into fashion design, announcing her new shapewear line YITTY. The brand aims for a fresh take on undergarments – it's not to be hidden but shown off. And if there's one thing to know about this Alief-bred superstar, she's not afraid to show a "little" skin.
"Creating this brand has been a long-term dream of hers; to revolutionize shapewear and build a brand and community that makes a difference in people's lives," said Kristen Dykstra, President of YITTY, in a statement. "Lizzo has an incredible vision for this brand, and her commitment and passion for what we are creating together have inspired everyone around us. We are thrilled to partner with her on bringing her vision to life."
Before its release, the label took three years to build, cementing the importance of naming itself as the first "no-shame, smile-inducing shapewear designed for all body types."
The collection is set to debut on April 12 and features an array of sexy silhouettes, vivid colors, and prints constructed in a functional design. YITTY will release three cycles titled NEARLY NAKED, a lightweight yet seamless collection that has comfortable shapes and firms natural curves, MESH ME, soothing netting styles made for underwear or outerwear, and MAJOR LABEL, an athleisure-like assortment of lifestyle pieces. Unlike popularized brands like Spanx, whose sizes go up to 3x, or Kim Kardashian's Skims line that ups one to 4x, YITTY ranges in size from XS to 6x.
"Instead of thinking about size in this linear way, we're thinking about it on a spectrum where everyone is included. Everyone's size is just their size. It's not high; it's not low. It's not big; it's not small. It's just your size," emphasizes Lizzo in a statement.
Despite the singer's success or the confidence she exudes, Lizzo continues to fall victim to body shamers and society's incoherent standards on social media. The need for YITTY came from an underwhelming experience Lizzo had shopping for shapewear. The singer recalls to the New York Times, only seeing colors of jet black, ivory white, or pink, exclaiming, "No one is that color." With her newest venture, the "Truth Hurts" singer aims to push the boundary of undergarments.
"I was tired of seeing this sad, restrictive shapewear that no one wanted to wear. I had an epiphany like, 'who can do something about this?' I decided to take on the challenge of allowing women to feel unapologetically good about themselves again," Lizzo concluded in the statement.
For more information, visit YITTY online.