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After five years of selling online, Jennifer Rowland has opened EaDo Vintage in Eastwood.

After a few years of surprisingly intense debate, it seems "EaDo" moniker is here to stay when it comes to the fast-changing neighborhoods east of downtown. First there was CrossFit EaDo and Yoga EaDo, and just this month a new restaurant and bar called EaDo's launched in, well, you can guess where. 

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Image: Sarah Rufca

Then there's EaDo Vintage, which hung out its shingle this summer even further eastward in Eastwood in a small corner space next door to an auto shop and the equally new Bayou City Cycles. Owner Jennifer Rowland has lived in the neighborhood for a decade and launched the business in 2010 on Etsy. Her vintage finds are sourced mostly from thrift shops, estate sales and garage sales on the east side, where competition from other pickers was—until recently, she says—virtually nonexistent. 

Rowland herself favors the drapey, caftan-inspired dresses of the 1970s, and they are well-represented in the teacup-sized store, as are mod drop-waist dresses from the 1960s, glittery power suits from the 1980s and ladylike handbags, carrying cases, hats and other accessories, plus art and a few other assorted objects for the home. Browsing through the racks, one can find labels like Christian Dior and Moschino alongside one-of-a-kind finds like delicate beaded shrug and a purple and gray wool cape made in Guatemala in the 70s. 

"On pieces like that it's hard to decide if it's to keep or to sell," says Rowland with a laugh. 

EaDo Vintage, 1123 Dumble St., etsy.com/shop/eadovintage

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Image: Sarah Rufca

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