2020 marked a tough year for entrepreneurs and their businesses. Shutdowns due to the quarantine mandate, along with the many natural disasters that the state faced last year, were some of the extra hurdles companies had to face.
Yelp, the app that provides crowd-sourcing information about local businesses, has curated a response driven initiative. To help Texas business owners get back on their feet, Yelp is launching Make it happen day in Texas, “a day to inspire the community to take action towards making the updates and improvements needed for their homes and businesses,” read a press release.
The day is declared on August 26 in Texas, and funds will go towards selected businesses in improvement projects across the state to make vital repairs for those struggling. The new initiative includes $100,000 in funds to cover rehab and restoration costs.
Yelp is partnering up with Netflix's Grace and Frankie actor, Brooklyn Decker, to continue to spread the word and be able to get the necessary money out to those in need. Decker describes herself as a “home decor fanatic” which is fitting for the goal of updating spaces that are still being impacted by COVID-19, Winter Storm Uri, and other severe weather.
“I'm glad we can bring some much-needed good news to those looking to make necessary repairs and updates. I can't wait to see all the great projects Texans will spearhead to spruce up their homes and small businesses,” Decker said.
Yelp will also donate $10,000 to help five local businesses across the state make much-needed repairs and updates to their establishments. In addition to San Antonio's Comfort Cafe, recipients include Austin Pets Alive!, Austin's House Park Bar-B-Que, Dallas’s Casita Tex Mex and Houston’s own The Big Easy, the iconic Houston blues club that narrowly survived the pandemic with the help of their fans after an 18-month closure. The Big Easy will use the funds to help make repairs to their stage, the raised area next to the stage, the bar area, floors, and the walk-in cooler.
Submissions will be open until August 26. For more information on Yelp’s Make It Happen Day, visit here.