Humor

Diss and Franchise

Houstons are popping up everywhere. Isn’t it time we started protecting the brand?

March 9, 2015 Published in the March 2015 issue of Houstonia Magazine

Denver, Colorado

Claim:

“The Houston of the Rockies”

Who:

High Country News

Why:

Home to numerous energy companies

And Also: 

Truly nightmarish traffic

Why Else:

Newbies think everyone wears hats and boots; almost no one does.

Brand Confusion Danger: 

Like us, Denverites love oysters—Rocky Mountain oysters, which are actually bull testicles.

Calgary, Alberta

Claim:

“The Houston of Canada”

Who:

NBC News

Why:

Being hurt by oil price declines

And Also:

Calgary Stampede and Houston Rodeo trail rides leave cities similarly blanketed in horse dung.

Why Else:

Calgary sprang up at the confluence of the Bow and Elbow Rivers, Houston produces pipes at confluence of Houston Elbow & Nipple.

Brand Confusion Danger:

Theirs is frequently named the cleanest city on earth. Ours, not so much.

Darwin, Australia

Claim:

“The Houston of Northern Australia”

Who:

The Northern Territory News

Why:

Considered “vigorous and wealthy”

And Also:

Residents always talking about how it’s not the heat, it’s the humidity.

Why Else:

Each within striking distance of a tropical paradise: Bali and Bondi Beach vs. Bolivar and Beaumont

Brand Confusion Danger:

We would never just name a city after an evolutionary biologist. If anything, ours would be called both “Darwin” and “God.” 

Kuala Lumpur, Malaysia

Claim:

“Could well become the ‘Houston of Asia’”

Who:

Oilprice.com

Why:

Pro-business climate, regional center of oil/gas

And Also:

A resident is called a KLite, which was also the name of a popular Houston radio station in the ’80s.

Why Else:

Generally considered the fattest country in Southeast Asia

Brand Confusion Danger:

Berjaya Times Square is a crowded, pedestrian-only temple of consumerism where one frequently witnesses the lavish, sometimes vulgar spending habits of the nouveau riche. The Galleria is…not exactly the same.

Philadelphia, Pennsylvania

Claim:

“Philly becomes the new Houston”

Who:

CNBC

Why:

City of Brotherly Love is “developing a reputation as a nexus of oil and gas transportation.”

And Also:

Iconic bronze Rocky Balboa inspires intermittent calls for an Urban Cowboy statue in Pasadena.

Why Else:

Two words: Texadelphia cheesesteaks

Brand Confusion Danger:

Astros’ mascot Orbit likes hugs and high-fives, and is locked in a perpetual smile. The Phillie Phanatic sports a “rally pelvis” and acts like—per Philadelphia magazine—“a raging, first-class a**hole.”

Basra, Iraq

Claim:

“The Houston of Iraq”

Who:

Iraqi ambassador to the US (writing in the Chron)

Why:

“Basra shares Houston’s can-do spirit.”

And Also:

Not a top-tier tourist attraction

Why Else:

Rooms at both the rebuilt Basra Sheraton and the Sheraton Suites Galleria have flat-screen TVs, hair dryers, and BBQ area featuring celebratory gunfire during soccer matches (Basra only).

Brand Confusion Danger:

When Houstonians complain about poor-quality roads dotted with landmines, they are not speaking literally.

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