Diss and Franchise

Image: Dan Derozier,Shutterstock
Denver, Colorado
Claim:
“The Houston of the Rockies”
Who:
High Country News
Why:
Home to numerous energy companies
And Also:
Truly nightmarish traffic
Why Else:
Newbies think everyone wears hats and boots; almost no one does.
Brand Confusion Danger:
Like us, Denverites love oysters—Rocky Mountain oysters, which are actually bull testicles.
Calgary, Alberta
Claim:
“The Houston of Canada”
Who:
NBC News
Why:
Being hurt by oil price declines
And Also:
Calgary Stampede and Houston Rodeo trail rides leave cities similarly blanketed in horse dung.
Why Else:
Calgary sprang up at the confluence of the Bow and Elbow Rivers, Houston produces pipes at confluence of Houston Elbow & Nipple.
Brand Confusion Danger:
Theirs is frequently named the cleanest city on earth. Ours, not so much.
Darwin, Australia
Claim:
“The Houston of Northern Australia”
Who:
The Northern Territory News
Why:
Considered “vigorous and wealthy”
And Also:
Residents always talking about how it’s not the heat, it’s the humidity.
Why Else:
Each within striking distance of a tropical paradise: Bali and Bondi Beach vs. Bolivar and Beaumont
Brand Confusion Danger:
We would never just name a city after an evolutionary biologist. If anything, ours would be called both “Darwin” and “God.”
Kuala Lumpur, Malaysia
Claim:
“Could well become the ‘Houston of Asia’”
Who:
Oilprice.com
Why:
Pro-business climate, regional center of oil/gas
And Also:
A resident is called a KLite, which was also the name of a popular Houston radio station in the ’80s.
Why Else:
Generally considered the fattest country in Southeast Asia
Brand Confusion Danger:
Berjaya Times Square is a crowded, pedestrian-only temple of consumerism where one frequently witnesses the lavish, sometimes vulgar spending habits of the nouveau riche. The Galleria is…not exactly the same.
Philadelphia, Pennsylvania
Claim:
“Philly becomes the new Houston”
Who:
CNBC
Why:
City of Brotherly Love is “developing a reputation as a nexus of oil and gas transportation.”
And Also:
Iconic bronze Rocky Balboa inspires intermittent calls for an Urban Cowboy statue in Pasadena.
Why Else:
Two words: Texadelphia cheesesteaks
Brand Confusion Danger:
Astros’ mascot Orbit likes hugs and high-fives, and is locked in a perpetual smile. The Phillie Phanatic sports a “rally pelvis” and acts like—per Philadelphia magazine—“a raging, first-class a**hole.”
Basra, Iraq
Claim:
“The Houston of Iraq”
Who:
Iraqi ambassador to the US (writing in the Chron)
Why:
“Basra shares Houston’s can-do spirit.”
And Also:
Not a top-tier tourist attraction
Why Else:
Rooms at both the rebuilt Basra Sheraton and the Sheraton Suites Galleria have flat-screen TVs, hair dryers, and BBQ area featuring celebratory gunfire during soccer matches (Basra only).
Brand Confusion Danger:
When Houstonians complain about poor-quality roads dotted with landmines, they are not speaking literally.