Voters in a slim strip of the Heights came out solidly in favor of doing away with the area's arcane alcohol sales policy Tuesday, with the measure to disband the 1912 provision entirely earning 60 percent of the vote.

Heights-area restaurateurs, including Agricole Hospitality's Morgan Weber (Coltivare, Eight Row Flint) and Treadsack's Chris Cusack (Down House, Johnny's Gold Brick), have been vocal in campaigning for the measure, which does away with the "private club" distinction that requires restaurants and bars to sign up patrons as members using their IDs. It also required some burdensome back-end operations—including setting up operational nonprofits, going through expensive distributors, and picking up the booze in-person—that restaurateurs say lessened their profits on booze sales. 

Last year, voters did away with part of the dry zone provisions by allowing grocery stores to sell beer and wine—and nabbing a brand-new Heights H-E-B out of the deal. The store broke ground last month.