Paola Kustra is a fashion influencer and entrepreneur committed to driving positive social outcomes for women in work and life. Her business startups and charitable efforts support sustainability, women’s empowerment, and disruptive business models.

She is the founder of, a designer handbag rental and sales service, as well as fashion and lifestyle blog

She has been featured on ABC13, Amazing 102.5 with Joy Sewing on ‘A Joyful Life,’ KPRC2 Chanel 1 Houston Life, Houstonia Magazine, and the Houston Chronicle as one of Houston’s most stylish.

She was born and raised in Buenos Aires, Argentina where she earned her CPA degree, and came to the States over a decade ago as an IT consultant with one of the Big 4 consulting firms. She is based in Houston but has also called Miami, New York, and Seattle home.

Runway Report

Runway Houston Season 11 Spotlights Local Designers and Influencer-Approved Looks

The highly anticipated fashion show landed downtown last week.

6:00am By Paola Kustra

Woman Crush Wednesday

#WCW: Kristen Fenrick

Meet the designer behind local conscious jewelry line Klearly Kristen.

10/16/2019 By Paola Kustra


Keep Calm and Carry On: The Handbags We Love This Season

From micro minis to belt bags, these are our top picks straight out of Fashion Week.

09/30/2019 By Paola Kustra

So Haute Right Now

4 Fashion Week Trends We're Embracing This Fall

What we've fallen for this season, from bucket hats to statement belts.

09/16/2019 By Paola Kustra