Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

Made in Houston

Houston's Onyii Brown Is Making African Fashion Modern

Re-discovering her passion for design in a time of crisis, Brown's clothes have earned the attention of Martha Stewart and New York Fashion Week.

09/30/2015 By Sarah Rufca Nielsen

Battle of the Bulge

The Grocery Store Wars Have Only Just Begun

Local stalwarts and national newcomers struggle to outdo each other in a fight over the Houston’s supermarket dollars.

09/29/2015 By Sarah Rufca Nielsen


Houston's New Beauty Destination Is ... Walgreens?

The corner store just got even more convenient with hands-on Boots Beauty bars.

09/29/2015 By Sarah Rufca Nielsen

Space City

Meet the Designer Behind Houston’s Coolest Restaurants

Interior decorator Gin Braverman has the recipe for fine designing.

09/29/2015 By Sarah Rufca Nielsen

Clutch City

Slideshow: Bejeweled Blitz

Fall’s biggest statement piece? A cornucopia of colorful gemstones.

09/29/2015 By Sarah Rufca Nielsen Photography by Audra Oden

Having It All

Deliver Us From Podunk

Far from being the delivery wasteland of the past, Houston is now overrun with concierge services that bring anything you want to your doorstep.

09/29/2015 By Sarah Rufca Nielsen

Living Dolls

Pretty Is as Prettie Does

A new line of dolls for kids of all ethnicities perfectly expresses Houston’s diversity and entrepreneurial spirit.

09/29/2015 By Sarah Rufca Nielsen


Work Hard, Look Good in STAG's Exclusive Boot

Amazing things happen when a stylish men's boutique collaborates with one of America's most iconic workwear brands.

09/28/2015 By Sarah Rufca Nielsen

Trend Piece

20 Hot Fall Handbags Under $200

There's never been a better time to be a bag lady.

09/25/2015 By Sarah Rufca Nielsen


Meet J.J. Watt's New Favorite Shirt Brand, Mizzen + Main

It's perfect for sweaty guys who want to look good.

09/24/2015 By Sarah Rufca Nielsen

Style Guide

How to Buy Clothes Online

Will it fit? Can I return it? Avoid post-purchase regret with these 5 rules.

09/23/2015 By Sarah Rufca Nielsen


Pageboy Brings the Blowouts to You

If Uber and Drybar had a baby, it would look a lot like this Houston hair app.

09/22/2015 By Sarah Rufca Nielsen

Style Guide

How to Dress Like a Boss: 10 Style Tips Inspired by Empire's Cookie Lyons

Who run the world? Cookie, and with her fierce fashion cues as a guiding force, you can too.

09/21/2015 By Sarah Rufca Nielsen

New In Town

Sandro and Maje: A Stylish Sister Act Debuts at Saks

Sarah and Saba Jawda are hosting a party celebrating the arrival of two fashionable French clothing lines.

09/16/2015 By Sarah Rufca Nielsen

Fashion Show

Fall Fashion Takes Center Stage at Junior League

Boots, bows and more: Tootsies' Fady Armanious and offered Houston ladies a masterclass in everything we'll want to wear this fall.

09/15/2015 By Sarah Rufca Nielsen

Shop for a Cause

Strong is Beautiful: The Susan Scarf Stands Up to Ovarian Cancer

Manoosh has partnered with the Susan Poorman Blackie Ovarian Cancer Foundation for a scarf designed to make a difference.

09/14/2015 By Sarah Rufca Nielsen

Trend Piece

The Victorian Age

The Victorian era was a source of inspiration on the Fall 2015 runways, where ruffles, lace, and other frills had their own sartorial coronation.

09/10/2015 By Sarah Rufca Nielsen

Style Guide

Sparkle in Style: Fall's 5 Top Jewelry Trends

Nicola Ford of Houston-based Haute Headquarters has the inside scoop on the gems and jewelry everyone will be coveting this fall.

09/09/2015 By Sarah Rufca Nielsen

H-Town Pride

This Girl Made the Ultimate Houston Sneakers

Everything from the space shuttle to swangas is represented.

09/04/2015 By Sarah Rufca Nielsen


Panthers, Royals and Tutti Frutti: Inside the House of Cartier

Five legends of the famed French jeweler, which opens its latest atelier today in the brand-new River Oaks District.

09/03/2015 By Sarah Rufca Nielsen