If you’ve visited a small business, food truck, or independent market in Houston lately, chances are you’ve encountered Square, the technology that lets vendors use phones and tablets to accept credit cards. Monday, the company stopped by the Bayou City to launch a new upgrade to their staggeringly popular point-of-sale system: a solution for Latino businesses.
Through Square's research, it was found that Hispanic business owners were using their phones and devices in Spanish, but having to use the Square platform in English by relying on someone close by who could translate. The new app features not just the register system in Spanish, but also the company's help center, dashboard of reports, and in-depth analytics.
According to Square, over 20 percent of Texas businesses are Latino owned, and Houston is full of small businesses—making it a natural fit for Square’s four-city tour (Miami, Houston, Los Angeles and San Francisco) launching their Spanish-language product. This is something anyone living in our fair city has known for a long time—addressing a need for the over 1.73 million Hispanics living in Houston is more important than ever.
“Houston is one of the cities with two great things going for it. Ninety-seven percent of the businesses here are small businesses. By no coincidence, there are also a lot of hispanic businesses,” said Square executive (and Rice Alumn) Ricardo Reyes. “What we’re trying to do is help small businesses grow. The first time we knew of an opportunity to do this, it was accepting credit cards. As we grow we see that they want to grow and we want to help."