Charming Charlie Plans Global Accessories Empire

10 years after his first store in Houston, Charlie Chanaratsopon is taking the concept to New York, Canada, the Middle East and beyond.

By Sarah Rufca Nielsen November 26, 2014

Interior rendering of Charming Charlie's New York Flagship, scheduled to open in April 2015.

Less than a decade after Charlie Chanaratsopon opened his first Charming Charlie in Houston, the hyper-affordable jewelry and accessories store has announced big plans for New York and beyond.

The first Charming Charlie in New York is scheduled to open in April 2015, and it isn't just any retail location. The store will be a three-level, 16,000-square-foot flagship on Fifth Avenue at 39th Street, a chain store shopping mecca surrounding Herald Square.

Evening clutches and statement jewels from the Charming Charlie Crown Jewels Collection, $13 to $29

The store will inaugurate the brand's new retail concept, with "a two-story, 30 foot tall glass facade with an LED illuminated exterior that adds vivid color and movement to the storefront, 20 foot tall double doors in the brand's signature vibrant pink lacquer, and a classic residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details," designed by Callison Architects, according to a press release.

This week Charming Charlie also opened the company's first two international stores in Canada's Ontario province, with more Canadian stores in British Columbia forthcoming. A new international licensing agreement means that additional stores are planned for the Middle East, with locations in United Arab EmiratesSaudi Arabia, Kuwait, Qatar, Bahrain, and Oman opening in 2015.

“Where I think we have an opportunity is 5,000 stores globally,” Chanaratsopon told Forbes in a 2013 interview.

Currently Charming Charlie operates 330 stores in 42 states, and last year Forbes estimated the value of the company at $1 billion, with $400 million in annual sales (now $500 million), and Chanaratsopon's personal net worth at half a billion dollars. 

Not bad for the first 10 years.


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