As soon as Pope Gregory XIII put the finishing touches on the Gregorian calendar in 1582, you can bet there was someone following close behind, organizing 12 wood carvings of the most photogenic popes to organize into a wall calendar.
The calendar is one of the ultimate charity money raising tools, that is less embarrassing than a date auction and more effective than a bake sale. The NYFD's beefcake calendar is legendary, while across the pond the Warwick Rowers have earned worldwide fame for their naked version. Someone out there might even make calendars featuring sexy women—I don't know, that's not my area of expertise.
Of course, none of this changes the fact that wall calendars are about as useful these days as landlines, having been replaced by the version in our smartphones. Thus after two years of producing a calendar of Houston's most involved and impressive women, Lyndsey Zorich, the co-creator of A Couture Cause, was ready to do something new.
"Let's be honest, who uses desktop calendar anymore? We liked the concept of using Houston role models and involving all the different boutiques, so this year we're creating a trend guide. It'll be a small book with 25 models, and the goal is to eventually make it into a coffee table book," says Zorich.
Now in its third year, A Couture Cause is dedicated to celebrating stylish, community-oriented women and raising money for great causes. This year the charitable recipients are Youth Hope Association, Zorich's nonprofit dedicated to creating fun, interactive events to improve the quality of life for pediatric patients at local hospitals, and the Amschwand Sarcoma Cancer Foundation.
The 50-page trend guide will feature some of Houston's most stylish young businesswomen and philanthropists, including designer Becky Hollands, blogger Caroline Harper Knapp, MFAH retail director Chris Goins and Atrium owner Luvi Wheelock, styled in the latest trends from local stores including Baanou, Cakewalk Style Shop, Elaine Turner, Eyebar, French Cuff Boutique, Laboratoria, Monkees of Houston, The Vintage Contessa and Tootsies.
"It's been great because now we have 25 recipients to be models for the trend guide and it's more current—people are excited to see what the local boutiques have to offer," says Zorich. "It's been amazing, the support we've gotten from the boutiques. They underwrite the cost for printing so more money goes back to the charities."
To celebrate, A Couture Cause is hosting the unveiling of the Trend Guide on Jan. 21 7-11 p.m. at Station 3—its biggest event to date. There's no seated dinner or fashion presentation because according to Zorich, the focus for the event is for everyone involved to relax and have a fun night out, with bites from B&B Butchers & Restaurant and Brooklyn Athletic Club, among others, an Absolut martini bar and a pair of DJs spinning tunes to keep everyone on the dance floor.
Tickets for A Couture Cause start at $125 and are available at Youth Hope Association (but nab them soon, as Zorich expects to sell out).