The Keep Austin Weird crowd has added a new refrain: Keep Dallas 200 Miles North, a reference to the increasingly fancy vibe of the capital. Houston has no such motto, which may be why Dallas retailers seem to see us as a great market for expansion.
First came high-end jeweler Philippe Patek at deBoulle, followed last week by high-end ski retailer St. Bernard Sports, and now soon to be joined by Forty Five Ten, probably Dallas' most revered local shopping destination short of Neiman Marcus. Set to open in September, the boutique will span 3,300 square feet and offer the same eclectic and fashion-forward mix of men's and women's clothing, jewelry, home goods, cosmetics and accessories as the Big D original, plus a champagne and coffee bar.
Other notable future District arrivals include luxe spa destination Bella Rinova, moving after 18 years in Uptown Park, a stand-alone boutique from Joie, an entry-level luxury brand known for its shoes that will also sell its casually stylish clothing and accessories, gelateria and dessert bar Amorino Gelato and ritzy perfumer Jo Malone. Also on the list is Alice + Olivia, making this the brand's first location in Houston. Interestingly Alice + Olivia was on the original list of promised retailers before District opened, only to drop out and now, I guess, bet on H-Town again. (Was it the scare over gas prices, Stacey?)
But wait, there's two more new-to-Houston shops to get all-caps excited about. ERES is a high-end Parisian swimwear and lingerie brand that's owned by Chanel. With the recent opening of Maison Jolie in Highland Village, it seems Houston has been targeted as a city which needs more pretty and well-fitting underthings, which, who could disagree with that? Bring on all the sexy little things, especially as ERES is known for its impeccable, second-skin fit.
Elsewhere Miami-based retailer OROA will be the first concept to bring home furnishings to District. OROA's first store outside of Miami will introduce Houston to Dutch furniture brand Eichholtz, which puts a glam modern spin on classic looks, as well as furniture, lighting, accessories and wall decor from brands like Frette and Higold.