Give Nielsen your zip code, and the global information behemoth will tell you your deepest desires. How? By analyzing your area’s demographic data, purchasing behavior and consumer preferences and then, essentially, deciding who you are. Nielsen calls Montrose residents, for example, the “Young Digerati” (RIP, gritty gayborhood of yore).

As we were perusing these zip-inspired nicknames, a thought occurred to us: Nielsen’s consumer profiles are the perfect gift-giving tool. So forget everyone’s Amazon wish list and try our customized guide.

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