After 25 years in the fashion world, designer Rieke Common is about to make her first trip to the Bayou City. The creative force behind Maison Common will be attending her first-ever Houston trunk show at Elizabeth Anthony on April 20 and 21.
When we spoke with Anthony by phone from Germany, Common could barely contain her excitement about visiting the land of diversity, from trying authentic tacos to driving through the city in a sweet ride. Common wants to get the full experience and see what all the hype is about; she wants to tell her friends how much Houston has changed since they visited two decades ago.
Since launching her own line three years ago, Common has become known for her jackets in wild prints, bright colors and playful stripes in luxe French and Italian textiles like tweed, silk and satin, giving the line a funky type of sophistication that appeals to a clientele that ranges in age from 30-something to 70-something.
“We have all kinds of women of all ages. It’s not for the 25-year-olds. Forget it. That’s for sure. They have so much stuff to choose from. [Maison Common] has nothing to do with urban sporty stuff. It’s really modern couture,” says Common, who suggests pairing her blazers with distressed jeans or leather pants. “My prints always have a theme. Last summer it was Miami, and on my prints I have all these flamingos, and drinks and palm trees.”
Common's career took off after a fashion internship in Cologne, Germany, led to a full-time job—she was ultimately promoted to head designer after six years. Seeking further growth, Common moved to New York, where she insisted on interning with Oscar de la Renta despite being a seasoned designer.
“I did an internship, and they said ‘Why would you do an internship if you worked for six years already as a head designer?’ and I said, ‘That’s not your concern,’” said Common. “I don’t know how you guys work down here. I just needed to check it out.”
Common says that trunk shows are only done in the United States— she had never heard of the concept before interning with de la Renta. She says the boutique-style trunk show will feel like an exclusive event, with vibrant floral décor, exquisite food and libations and models showing her Fall 2017 line, which will be available for pre-order.