U Got the Look

Prince's Estate Drops First Official Merch

The limited edition online pop-up runs through December 3.

By Abby Ledoux November 30, 2017

Parade t shirt  30 sygrgt

Parade T-shirt, $30

All apologies, but “Raspberry Beret” is about to be stuck in your head for the rest of the day.

Why, you ask? Because it’s a timeless classic. Besides that, though, because Prince’s estate has launched an online pop-up, it announced yesterday.

“The first offering of official and authorized merchandise” from the dearly departed pop star’s estate, the “Hit N Run” capsule is full of pieces that pay homage to iconic looks from debut to Purple Rain-era and beyond. 

Take, for instance, a T-shirt printed with nothing but the full black-and-white portrait of the artist that appeared on the cover of 1986’s Parade, his final album backed by The Revolution. 

If Purple Rain is more your style, fear not. Another tee offers a rendering of the musician by UK artist Martin Homent, whose work is featured on Prince’s final two albums (for which this collection is named). The Purple One appears on a two-toned violet background, distinguished by graphic elements like his iconic round frames and characteristic facial hair. The shirt is available in both black and white.

Purple rain graphic t shirt  30 eaqcbg

Purple Rain Graphic T-shirt, $30

“MoonFro,” another Homent design, finds the artist’s profile cast in silhouette on the moon. The same graphic formed the stage backdrop for his final Piano & A Microphone performances in early 2016.

Simpler yet is the purple, black or white dad hat emblazoned with the love symbol – you might recall when Prince adopted the mark as his official moniker in 1992, leaving scores of fans scratching their heads as to how to pronounce it. Is it what it sounds like when doves cry?

Love symbol hat  25 wdyhvi

Love Symbol Hat, $25

I digress. Also available in the new collection is a limited edition embroidered sweatshirt depicting the 1999 album art. Bonus points for each hidden message you identify in the psychedelic drawing while wearing it to dinner on an outdoor patio as Texas temps dip into the 50s and 60s next week. 

Six more T-shirts, a longsleeve and a zip-up hoodie round out the capsule’s offerings, which range in price from $25-$99–most shirts are $30. Act quick, though, as the online store only runs through December 3.

“You don’t have to be cool to rule my world,” Prince famously crooned in “Kiss,” but donning some threads that bear his likeness surely couldn’t hurt.

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