They Grow Up So Fast

Saint Lo Celebrates First Birthday with Plans to Grow

The Heights Mercantile women's boutique has future plans for more locations and a children's store.

By Najla Brown November 30, 2018

Image: Abby Ledoux

When most people attend a birthday party, they bring a gift. When Saint Lo hosted its one-year anniversary party earlier this month, it was the gift.

The curated contemporary women’s boutique in ultra-cool Heights Mercantile is owned and operated by husband-and-wife dream team Skye and Lindsay Vila. The pair celebrated a successful year in business by popping bottles and announcing some big news: Not only are they making Saint Lo’s website e-commerce-friendly (online shoppers rejoice come January 2019), but they’re expanding.

Memorial, gird your loins: Saint Lo’s second location is coming for you. Although the Vilas have yet to find the perfect property in the Memorial area, they’re keeping their eyes peeled. “We would’ve opened the second location yesterday if we found the right spot,” says Skye.

As native Houstonians, the Vilas knew after Saint Lo’s successful inaugural year that their second location would have to call Houston home, too. An avid fan of Houston’s diversity, Lindsay makes a point to showcase similar variety in-store, stocking designers from L.A. to Israel. The goal? Making a girl feel fashionable and well-traveled without ever leaving the Loop.

The Vilas have bigger plans for the store—named after their daughter Lola—and want to eventually grow beyond Houston into Dallas and potentially Nashville, if the stars align, with the goal of making Saint Lo a recognized brand.

They also want to expand into what they've identified as a hole in the market: trendy children's clothing. As soon as April 2020, the Vilas want to open a new concept in Houston for little ones. Though they're mum on details of that project, the couple is aiming for a spot across the street from Saint Lo's Heights Mercantile home. This store will take its name from the Vilas' second daughter, Remy.

You can find Lindsay at Saint Lo most days out of the week, so if a gorgeous outfit is on your Christmas list, be sure to stop in. You'll get the added bonus of styling tips from one inspiring female entrepreneur with no plans of slowing down anytime soon.

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