Target fiends, you’re in for a treat.
The retailer is celebrating 20 years of designer collaborations by reviving roughly 300 beloved items from a treasure trove of styles past. We're talking the return of major faves from Missoni to Zac Posen. Make time to work on your wish list now, because come Saturday morning these goodies will be flying off the physical and digital shelves.
Perhaps you missed out on the Lilly Pulitzer line in 2015 thanks to the thousands of fans who bought out the collection within mere hours. Or maybe you’ve shopped with Target since the '90s and find yourself pining for the first-ever partnership product, the Spinning Whistle Teakettle from Michael Graves. Despair no longer, because starting September 14, you’ll be able to snag all the shift dresses your closet could possibly accommodate, and another kettle or two for nostalgia's sake.
Also emerging from the time capsule is a fanciful frock that that has acted as my personal favorite LBD since 2009, a Rodarte number with a sweet tulle-overlay that adds a touch of whimsy to an otherwise simple slip. We'll also see the return of an early-aughts legend, Isaac Mizrahi, and his bold, colorful patterns.
Target is also memorializing the occasion with a luxurious coffee table book, which is already available in stores and online, and a fascinating video series spotlighting each of the store’s design partners.
Joseph Altuzarra, whose line appeared in the aisles of Target back in 2014, is featured in a video about fashion's impact on his life. “I think design is a really powerful, life-hanging tool,” he says. “Obviously I’m biased because I am a designer, but a lot of it for me is, like, our lives are not a rehearsal. We’ve sort of got one shot at it. And it’s like, why not surround ourselves with well-designed things? I think that’s why I was so excited to collaborate with Target. To bring good design to a large audience is something that is magical because I can really change people's lives.”
What better way to celebrate two decades of "design for all" than by surrounding yourself with well-designed things?