First look 

The New CB2 Is Bright and Dreamy

The home furnishing store officially opened its Houston storefront last week.

By Catherine Wendlandt June 24, 2021

Last month, we reported CB2 was finally coming to Houston. Well, as of last Friday, that dream is officially reality, and it’s been a half decade in the making. 

The eclectically modern home furnishing store officially opened in Houston on June 18, but according to CB2 President Ryan Turf, the company—which also has Texas locations in Austin and Dallas—was searching for a Bayou City storefront for at least five years. 

“We want to be here for a long time,” Turf told Houstonia in an interview last week, “and part of that is picking the right location.”

The right location? Rice Village, right along University Boulevard, near Lily Rain, Banana Republic, and down the block from Hemline.

“We wanted to be in a place where our customers want to shop,” Turf said.

Find curated pieces at the new CB2.

And while the new 10,084-square-foot showroom is practically caddy-corner to the new West Elm, Turf said CB2’s unique, well-thought-out designs and affordable pricing sets it apart. 

“We are really about high design, and by that I mean really original, exclusive, unique design,” he said. “I think our avenue is, really, we want to bring that high design to the masses.” 

It’s for people looking for a piece that feels curated, high quality, and can fit into their current design, added Samie Barr, CB2’s vice president of marketing. 

And the store, while not nearly as large as massive furniture spots like Gallery Furniture, IKEA, and Rooms To Go, definitely has a luxe curated feel. Wander through the light, bright showroom, and you’ll find aspirational room sets, a wall of throw pillows, and must-have bar- and tableware pieces.

Plus, employees are around to help you put together that Pinterest-level room (every CB2 store offers consultations with staff design specialists). 

“We want to offer a reason people can come in,” Turf said.

In spite of online shopping, he continued, that human contact and service of in-store browsing offers customers a lot of inspiration that you can’t get through a computer screen. 

10 a.m. to 8 p.m. Mon–Sat, noon to 6 p.m. Sun. 2414 University Blvd #130.

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