Houston is a city that where the residents love their pets, and Rescued Pets Movement's latest initiative has unveiled a new way for the city to support homeless animals. 

In July, the Houston-based non-profit organization announced its collaboration with Too Faced Cosmetics. The six-month-long partnership allows for customers to add an in-cart optional donation, that supports RPM's mission of "rescuing, rehabilitating and transporting homeless and abandoned animals to reputable rescue partners," reads its website. 

Upon checkout online at Too Faced website, you'll find a brief note about RPM and why the cosmetic brand chose to support such a worthy cause. According to the site, "Too Faced loves, respects, and shares in the mission, and is dedicated to supporting Rescued Pets Movement in making this world a better place for all animals."

"We are extremely appreciative to partner with Too Faced,” said Cindy Perini, co-founder, and CEO of Rescued Pets Movement. “To be able to raise much-needed funds, alongside the chance to increase overall awareness of our unique rescue transport program is really incredible."

Too Faced Cosmetics, a beauty brand known for its dedication to cruelty-free beauty, also offers a line of vegan-friendly products. 

Through its efforts, RPM is able to offer these pets in need homes across the United States, where there is a high demand for adoptable pets. The organization is also the city of Houston's largest rescue partner. "We are humbled that they [Too Faced] have chosen to support RPM’s mission by providing this donation option on their website," Perini concluded. "We encourage everyone to log on to www.TooFaced.com and purchase their award-winning makeup while supporting RPM at the same time."