Image: Melo The Mogul 

Last month, style-savvy Houstonians gathered at The Wortham Theater to witness the eclectic Millennial Merch fashion show. 

In an effort to make her mark in Houston, Lake Jackson native and showrunner, Jordan Vorise Chantel Carter, dreamed of creating an environment for fellow fashion enthusiasts to thrive. Founded in 2017, Millennial Merch first debuted at Ronin Art House and has since expanded with larger venues and an even longer list of designers.

The annual fashion show celebrated its 4-year anniversary this year, following a brief hiatus due to the coronavirus pandemic. Hosted at The Wortham Theater, the show featured 9 local brands presented their upcoming Fall/Winter collections – including Carter’s line Vorise.  

“As I've progressed in 2021, the show is totally different and I wanted to focus a lot on details to create a show where someone scrolls by a picture and says, ‘oh my God, what is that?’,” Carter says. 

Showrunner and Designer Jordan Carter

The personal stylists’ introduction into fashion originates from the leadership of her grandmother, Lula Mae Vorise, who believed that presentation is key to becoming a true fashionista. “She was always so particular about how we presented ourselves, from small things like making sure you have earrings on to making sure your clothes are dry cleaned. It's all in the details,” Carter tells Houstonia. “Fashion has always played a part, but the presentation was more apparent.”

Her style, which you view on her social media accounts, is proof that the lessons from her late grandmother aren’t in vain. Carter's creativity easily translates to her runway production.   

During the Millennial Merch show, the designer previewed her latest collection, dubbed Sweet Thing.  A  selection of unisex pieces sashayed down the runway from a baby blue trench coat to a mustard yellow corduroy set.

Power Mesh Turtle Neck with Lula Mae Vorise Sublimation

Image: Ian Stills

The forthcoming line also featured a sublimated mesh turtleneck that interpolates Carter’s grandmother. “The sublimated shirt is a picture of my grandmother in the eighties at a car dealership and it has a lot of baby blues and browns. From that photo is where I pulled the color palette for the collection because, without her, I don’t think I’d be so into clothes.”

After much success since beginning five years ago, Carter has expanded the show into a creative agency, specializing in wardrobe styling, creative content, and brand development. The prolific entrepreneur also taps into editorial through her Mill Merch magazine which features local creatives in the city. With the success of Millennial Merch, Carter plans to go bigger with a new venue and place an even bigger spotlight on the city's style scene. 

“As someone who hosts fashion shows and is always looking for designers, I think its growth is amazing. Creating clothes or watching someone do it is such a vulnerable piece of art similar to a painting. It's amazing to see what people can come up with and we're inspiring each other in the process,” Carter concludes. 

To learn more about Jordan Carter and the Vorise Chantel brand, visit Millennial Merch online. 

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