Immersive Van Gogh

You’ve heard about dueling pianos and dueling banjos, but what about dueling Vincents?

Well, Houston art lovers, you’re about to, because not one, but two immersive Van Gogh-themed art exhibits are heading to the Bayou City. Not only do they both promise to bring the legendary post-impressionist’s works to life in a completely transformative 360-degree experience, but also they both have similar names to boot—a coincidence we’re sure. 

Immersive Van Gogh, presented by Lighthouse Immersive and Impact, arrives in August with the promise of a digital exhibit that lets Vincent fans feel like they’re literally stepping inside iconic paintings like The Starry Night and those in the Sunflowers series, thanks to 500,000 cubic feet of moving projections that bring the artist’s individual brushstrokes to life. Combine all that with an evocative original score, and it’s no wonder that this particular exhibition was featured in an episode of Netflix’s Emily in Paris.

Van Gogh: The Immersive Experience

Meanwhile, FeverUp’s Van Gogh: The Immersive Experience, which runs from October 14, 2021, to January 2, 2022, features two-story digital projections that create a “one of a kind VR experience,” which lets viewers become enrobed in Vincent’s paintings. In addition to the floor-to-ceiling digital paintings, FeverUp’s experience also includes separate galleries chronicling Van Gogh’s “life, technique, and influence” through informational panels, recreations of his work, and interactive exhibits, like a 10-minute “Day in the Life” tour.

The similarity in name, which has led to some confusion among art fans, has led the Better Business Bureau to issue a warning: Make sure you read everything carefully so you know which ticket you’re buying.

Whether it’s because of our deep, eternal love for the post-impressionist or because people are desperately looking for a safe, colorful escape from the ongoing pandemic (both experiences have adopted Covid-19 safety protocols, according to their websites), these Vincent shows are selling out fast, so get your tickets soon, before it’s too late to gogh.

Immersive Van Gogh. Aug 12–Oct 10. $39.99–$99.99. More info and tickets at houstonvangogh.com.

Van Gogh: The Immersive Experience. Oct 14, 2021–Jan 2, 2022. $19.90–$54.50. More info and tickets at vangoghexpo.com.