The track marks the second single from Maxo following his July release of “Local Joker,” a tribute to his later brother, Mmmadu Bisoah, better known as Money-Du Kream. On “Big Persona” the unlikely duo raps about doing it big time一fast cars, high fashion, and making money, and although two come from different backgrounds, Maxo and Tyler make an effortless pair.
The braggadocio on the new track is visibly astounding一Maxo and Tyler are seen riding around in a Rolls Royce and doing doughnuts in a Houston parking lot. You’ll also find cameos from members of Maxo’s entourage, and fellow rapper OMB Bloodbath.
Tyler showcases his production skills on “Big Persona,” with a sample from The Neptunes while rising Houston artist Monaleo also lends background vocals. The title of the new track is inspired by Maxo’s streetwear brand, Persona.
“Big Persona” will appear on Maxo’s upcoming album, Weight of the World, due next month. The long-awaited project follows Maxo’s 2019 effort, Brandon Banks.
The release of Weight of the World will mark a pivotal moment in Maxo’s life and career, where he grapples with the loss of his brother and the constant negotiation between the streets and the music industry.
Listen to “Big Persona” across streaming platforms. Weight of the World will be released this coming October.