Big Persona

Maxo Kream Shares New Music Video Featuring Tyler the Creator

Watch the video for "Big Persona."

By Shelby Stewart September 7, 2021


Maxo Kream releases his latest track alongside Tyler The Creator. 

Image: Justin Heron

Houston rapper Maxo Kream shared a new music video for his song “Big Persona,” featuring Tyler The Creator

The track marks the second single from Maxo following his July release of “Local Joker,” a tribute to his later brother, Mmmadu Bisoah, better known as Money-Du Kream. On “Big Persona” the unlikely duo raps about doing it big time一fast cars, high fashion, and making money, and although two come from different backgrounds, Maxo and Tyler make an effortless pair.

The braggadocio on the new track is visibly astounding一Maxo and Tyler are seen riding around in a Rolls Royce and doing doughnuts in a Houston parking lot. You’ll also find cameos from members of Maxo’s entourage, and fellow rapper OMB Bloodbath

Tyler showcases his production skills on “Big Persona,” with a sample from The Neptunes while rising Houston artist Monaleo also lends background vocals. The title of the new track is inspired by Maxo’s streetwear brand, Persona. 

“Big Persona” will appear on Maxo’s upcoming album, Weight of the World, due next month. The long-awaited project follows Maxo’s 2019 effort, Brandon Banks. 

Maxo Kream's Weight of the World album will release next month. 

Image: Justin Heron

The release of Weight of the World will mark a pivotal moment in Maxo’s life and career, where he grapples with the loss of his brother and the constant negotiation between the streets and the music industry. 

Listen to “Big Persona” across streaming platforms. Weight of the World will be released this coming October. 

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