Urban Harvest Farmer's Market in Houston. 

Image: Urban Harvest

In the wake of natural disasters and an on-going pandemic, many Houston area residents are suffering from food insecurity now more than ever. 

Urban Harvest, the community organization that helps to make healthy foods more accessible in the Houston area, has made a leap in its local efforts. The mobile market, which simultaneously operates out of a refrigerated van, announced this week a sponsorship from Whole Foods Market. 

According to a press release, the new partnership has a goal of making healthy eating "an easy choice for everyone," by supporting the Double Up Houston incentive. Through these efforts, this allows patrons to bring home healthier options while simultaneously supporting local farmers. Urban Market sources produce from farms within 180 miles of Houston, provides educational materials, and assists with federal benefits enrollment.

 

“We are thrilled to work with Whole Foods Market,” said Janna Roberson, Executive Director, Urban Harvest. “We are grateful for the support in continuing our mission to provide healthy foods throughout the greater Houston area.”

The support from Whole Foods Market signifies a small local effort from the global grocer, as the company is investing $420,000 in farmer's markets and other organizations that help with ease of access to fresh fruits and vegetables in communities surrounding Whole Foods Market stores. The clean-eating grocery conglomerate will donate $10,000 to support Urban Harvest Mobile Market, which will go towards food insecurity in the Greater Houston area. 

"We are proud to support Urban Harvest and the Mobile Market and their mission to make eating nutritious foods an easier choice," said Ashley Steele, southwest region marketing coordinator at Whole Foods Market. Not only did Whole Foods gift Urban Harvest with an advancement, but will also provide recipe cards, and pantry staples free of cost to those who need them. 

For more information on Urban Harvest, visit their website here

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