Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

Stage Style

What The Suffers' Kam Franklin Wore on Letterman

A vibrant dress that references Texas wildflowers and James Brown, of course.

04/01/2015 By Sarah Rufca Nielsen

Open Road

City Texan, Meet Country Texan

When the urge to play cowboy strikes, it’s time to visit the Mayan Dude Ranch in Bandera.

03/30/2015 By Sarah Rufca Nielsen

Feature

Spring Fashion 2015: It’s Official—the 70s Are Back

This season, look for natural textures like denim and suede alongside bold patterns and relaxed silhouettes.

03/30/2015 Styled by Vico Puentes Photography by Micah Bickham By Sarah Rufca Nielsen

Real Estate 2015

Is Downtown Finally On Its Way Up?

Thanks to a raft of new residential towers, a new urban core is set to emerge from the old in dramatic fashion.

03/30/2015 By Sarah Rufca Nielsen

Television

Shark Tank Survivors Share Lessons Learned

Take a long, romantic walk to the bank with three Houston-area contestants on ABC’s hit reality show.

03/30/2015 By Sarah Rufca Nielsen

beauty

Christine Ha's Amazing Blind Makeup Tutorial

The Masterchef winner has put her makeup routine on YouTube.

03/30/2015 By Sarah Rufca Nielsen

Retail Therapy

Hooray, Topshop Is Here!

The British are coming, and they've brought skinny ties and and macrame dresses.

03/26/2015 By Sarah Rufca Nielsen

beauty

Want Glamour in 60 Seconds? Ask Charlotte Tilbury

The celebrity makeup artist is in Houston for the official launch of her makeup counter at Nordstrom.

03/26/2015 By Sarah Rufca Nielsen

events

Houston's Best Shops, in One Place This Weekend

Houstonia is gathering dozens of Houston's 101 Great Little Shops for a special, one-day-only shopping experience in the Heights.

03/25/2015 By Sarah Rufca Nielsen

events

Catch Style on Tour with the Miansai Airstream

The Miami-based accessories brand is heading to Houston this week.

03/23/2015 By Sarah Rufca Nielsen

want/need/love

Is This the World's Greatest Hoodie? Yes.

The internet's favorite hoodie lives up to the hype.

03/20/2015 By Sarah Rufca Nielsen

beauty

DryBar Opens Today in River Oaks

The salon that made blowouts mainstream debuts its second Houston location on Wednesday.

03/18/2015 By Sarah Rufca Nielsen

Made in Houston

Jewelry Goes Green with Treengs

Melissa Eason has turned extra wood scraps into a seriously chic line of rings.

03/17/2015 By Sarah Rufca Nielsen

Feature

101 Great Little Shops: Home

Antiques, accessories and other furnishings to help you class up the joint

03/16/2015 By Sarah Rufca Nielsen

Feature

101 Great Little Shops: Men’s Apparel

Everything guys need to suit up or dress down

03/16/2015 By Sarah Rufca Nielsen

Boom! Clap!

After Freak Accident, French Cuff Picks Up the Pieces

The boutique is almost ready to reopen just weeks after a car crashed through the store.

03/16/2015 By Sarah Rufca Nielsen

Feature

101 Great Little Shops: Jewelry

A little sparkle for every budget

03/16/2015 By Sarah Rufca Nielsen

Feature

101 Great Little Shops: Women’s Apparel

Where style-setters shop for local finds and designer goods

03/16/2015 By Sarah Rufca Nielsen

Retail Therapy

The Tinderbox is Closing

Stop by for the sale this weekend or you'll have to wait until the next outdoor market.

03/13/2015 By Sarah Rufca Nielsen

Coming Soon

Zara Heads to Memorial City Mall

Budget-conscious fashionistas, rejoice!

03/13/2015 By Sarah Rufca Nielsen