Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

Events

Love Yourself This Valentine's Day

Your inner RuPaul is waiting.

02/03/2015 By Sarah Rufca Nielsen

Closings

Two Stores Shuttering in Rice Village

An Austin-based boutique says goodbye and another big loss for Kate Spade fans.

01/30/2015 By Sarah Rufca Nielsen

App Fab

Spend Money Smarter with WorthIt

Paying full price is for suckers.

01/29/2015 By Sarah Rufca Nielsen

Period Piece

Dressing for Downton Abbey

How to turn a modern warbrobe into an outfit fit for an aristocratic evening

01/28/2015 By Sarah Rufca Nielsen

Made in Houston

Goodbye Dry Lips, Hello X.Compound

It's the perfect time of year to discover this organic, Houston-made lip balm.

01/27/2015 By Sarah Rufca Nielsen

applause

The Fabric of Houston? Cotton Highlights Two Local Makers

Hamilton Shirts and Biscuit Home are featured in a new national marketing campaign.

01/26/2015 By Sarah Rufca Nielsen

this is important

Miss USA Needs a Better Costume

Are we going to sit back and let Canada—Canada!— outdo us on flashy costumes?

01/23/2015 By Sarah Rufca Nielsen

culture

7 Fashion Films You Need to See

When you can't watch The Devil Wears Prada again

01/20/2015 By Sarah Rufca Nielsen

yikes

Highland Village Kate Spade Goes Up In Flames

The good news: no one was hurt.

01/16/2015 By Sarah Rufca Nielsen

App Fab

Instagram Goes Shopping: Meet House Account

A sleek new app shows you the latest finds from your favorite boutiques.

01/14/2015 By Sarah Rufca Nielsen

Retail Therapy

Knot Standard Brings Custom Suits For All

Affordable bespoke tailoring comes to Houston via a new e-commerce showroom.

01/13/2015 By Sarah Rufca Nielsen

want/need/love

Solange's Kick-Ass Collaboration with Puma

Bold new takes on iconic sneakers by the singer, designer, and queen of cool.

01/12/2015 By Sarah Rufca Nielsen

Closings

A Sad Farewell for Fly High Little Bunny

Is this the end of the road for the offbeat jewelry store?

01/09/2015 By Sarah Rufca Nielsen

Q&A

Randy Fenoli Knows Weddings

The Say Yes to the Dress star and bridal expert on how to navigate the world of weddings without losing your mind.

01/08/2015 By Sarah Rufca Nielsen

events

Don't Stop Shopping Yet: All Hail The Sale

Shop to cure childhood cancer, or just for the deals.

01/07/2015 By Sarah Rufca Nielsen

trunk show

Luxury Children's Line Nubë 9 Launches in Houston

Get ready for premium, handmade, European clothing and shoes for newborns to 10-year-olds.

01/06/2015 By Sarah Rufca Nielsen

Want/Need/Love

Hot Pocket: Fusion Wrap Is the 'Anti-Fanny Pack'

What to wear if you're resolving to work out.

01/05/2015 By Sarah Rufca Nielsen

Fitness 2015

No Sweat: Workout Gear is in Style

Beyond just yoga pants, these fit fashions will have you looking great both in and out of the gym.

01/04/2015 By Sarah Rufca Nielsen

Fitness 2015

Turn Up for What? The 2015 Workout Playlist

Finding the right music to spur your savage beast, including a Spotify playlist

01/04/2015 By Sarah Rufca Nielsen

Clutch City

Tray Chic!

Just put it on a tray, and call it a day.

01/04/2015 By Sarah Rufca Nielsen