We Were There

Connect and Cultivate

Local fashion peers create social media’s newest social.

With Sarah Pendley October 9, 2014

Virtual friendships came to life at the first Connect and Cultivate event on Friday at the JW Marriot Downtown. Blogger Magen Pastor, clothing designer Paola Contreras, and graphic artist Amanda Powers collaborated to design an evening that bridged the gap between social media and face-to-face networking.

The evening began with a Fashion Industry panel facilitated by Platformit. Panelists included our very own Houstonia publisher, Diane Caplan, editorial stylist Vico Puentes, designer Jessica McMahon, and the Founder of Fashion Houston, Jared Lang. The panel discussed our thriving fashion industry and stressed the importance of supporting local designers, boutiques, and bloggers. As designers continue to emerge in Houston, the panel agreed, our city’s style is developing into its own distinguished class.

“There’s a higher interest in local perspective,” Puentes explained.

After the panel, guests were treated to an Inclán fashion show that featured a capsule collection designed by Contreras and Pastor. The show included geo prints that paid homage to the evolution to Houston and technology. With a feminine and sweet aesthetic, models donned classic silhouettes in hues of purples and pinks. The show ended with a tank top collaboration between Powers and Pastor, in which local fashion bloggers modeled simple black tanks printed with motivating sayings and social media–inspired concepts.

For looks from the show and more photos visit the slideshow below.


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