After two years in River Oaks District, Dallas-based luxury store Forty Five Ten is bidding Houston adieu. Founded in Dallas in 2000 as something like a second coming of Neiman Marcus, the high-end purveyor moved into a 3,300-square-foot jewel box at ROD–its first expansion outside Dallas–in December 2016. Since then, it's been a destination for "a world-class mix" of everything from classic couture to up-and-coming designers, some exclusive to the retailer.
A press release today announced the Houston location–referred to as a "pop-up boutique"–will close its doors after its lease ends this fall. The announcement came with news of another closing, in Dallas, of Forty Five Ten's For Home, a furniture and home decor concept the brand launched in spring 2017. Then, the original 8,000-square-foot Dallas storefront on McKinney Avenue transformed into For Home following the November 2016 debut of a Main Street flagship. The decision to close For Home and Houston's Forty Five Ten is "another move to strategically focus the brand's evolution on Main Street," the release said. Also on the radar: a spring 2019 opening of a new 16,000-square-foot flagship in New York City's Hudson Yards, a new store in Aspen this fall, and an e-commerce launch.
Dallas' For Home will see a massive goodbye sale now through its last day on July 31, with markdowns as high as 75 percent off. No word yet on if and when Houston's Forty Five Ten merch will experience such deep discounts, but we'll keep our fingers crossed for a consolation prize.