If you planned to give the gift of glam this holiday season, it's your lucky day—er, days: On November 16 and 17, all 1,213 Ulta Beauty stores in the entire U.S. (including 23 in the greater Houston area) are participating in the first-ever national Ulta BeautyFest.
It's essentially a weekend full of swag, sales, and special offers intended to kick off the holiday season. And if you want to shop for yourself, we won't blame you.
There's special incentive for early-birds, as all stores will open an hour early and the first 100 people to arrive (on both days) will get beauty freebies. Inside, look for free services, makeup demos, and brand giveaways, plus major sales on fave brands like Kylie Cosmetics—all color products (except skincare) will be 30 percent off this weekend, so if you were holding out for a lip kit, now is the time.
No word on if Kylie herself will be in town this time, though she did make an appearance at the Galleria-area Ulta this very weekend last year to celebrate the exclusive Kylie Cosmetics launch in Ulta stores nationwide.
Still, even without Kylie, there's reason to hit up the BeautyFest, like a two-day sweepstakes with epic prizes. Snap a pic of the BeautyFest floor decal in the store, share it on Insta or Twitter with #UltaBeautyFest, and be entered to win the grand prize: a $2,000 gift card to Ulta, $500 gift card for salon services, and $5,000 airline gift card to put toward holiday travel. Plus, 10 first-prize winners per day will also get their holiday shopping paid for courtesy of gift cards worth $2,000.
Finally, guests will also receive a special offer (that's all the details we got) redeemable Nov. 18-24, and 100 bonus points if you download the Ulta Beauty app for the first time this weekend.
So, consider this your beauty PSA. Happy shopping!