Fall For Fashion

Fall Fashion 2020: The Greatest Generation

Escape with us to the Hotel Icon and the fabulous looks of the '40s.

Edited by Monica Fuentes Carroll Photography by Cody Bess Styled by Mallory Schlau With Aubry Layne and Bryan Doty Published in the Fall issue of Houstonia Magazine

As Fall is arriving, so is a new look, albeit one that draws on a classic era, the 1940s. Think Lauren Bacall and Humphrey Bogart, clean, slim-lined skirts, and structured jackets, an approach to clothes that was influenced by the tumultuous years of World War II, the days when people had to figure out how to make the best of challenging times, and to do so while appearing almost effortlessly chic and cool.

Now those looks are back, but updated to reflect the interesting moment we ourselves are currently living through. Who knows? Maybe someday people will be harkening back to what we wore—and how we wore it, and made it through our own chaotic, historic times, ourselves—as a source of inspiration.

So let the following pages inspire you to do what the Greatest Generation once did: put your hair in a Victory roll, don a sensible-but-delicate checked skirt suit, and get on with the business of living. You might even go sip a champagne cocktail at the Hotel Icon’s bar when it reopens, or just book a stay at the chic downtown space now and pretend you’ve stepped back in time. After all, fashion is changeable, but some things never go out of style. 

Above: Fendi shirt dress ($2,390), Bergdorf Goodman. Fendi Peekaboo leather bag ($3,390), Fendi. Gabriela Artigas gold-plated link bracelet ($670), Gabriela Artigas gold-plated link necklace ($370), Kickpleat. Bottega Veneta leather pumps ($890), Saks Fifth Avenue.

A woman in 1940s-inspired clothing and makeup poses.

Ronny Kobo puffed-sleeved shirt ($288), Shopbop. Yvel Cognac diamond and pearl lariat necklace ($30,865)Yvel Cognac diamond earrings ($30,590), Zadok Jewelers.

Hair: Oribe Soft Lacquer Heat Styling Spray ($36)Oribe Impermeable Anti-Humidity Spray ($42), Oribe Maximista Thickening Spray ($39), oribe.com.

Face: Realher Matte Liquid Lip Color in I Am Blessed ($18)Ellis Faas Creamy Eye Color in Burgundy ($36)Brow Ink in Deep Brunette ($25)luckycatbeauty.com

Michael Kors double-breasted blazer ($2,190), cotton shirt ($590), pencil skirt ($990), leather belt ($390), Michael Kors. Bottega Veneta leather pumps ($890), Saks Fifth Avenue. Pearl and diamond clip-on earrings ($9,000), gold triple strand necklace ($16,250), Zadok Jewelers. 

Image: Cody Bess

Chloé houndstooth wool jacket ($2,560), crepe blouse ($1,615), flannel pants ($1,155), Chloé. Mikimoto pearl earrings ($28,000), vintage gold and jade brooch ($1,500), Zadok Jewelers.

Image: Cody Bess

Red leather gloves ($165), Cheeky Vintage. Tory Burch embossed leather bag ($598), Tory Burch. Diamond ring ($15,114), diamond bracelet ($77,500), Zadok Jewelers.

Image: Cody Bess

Carolina Herrera puffed sleeve midi dress ($2,790), Carolina Herrera. Mignonne Gavigan crystal brooch ($225), Tootsies. Shashi crystal headband ($38), Shopbop. Michael B. diamond earrings ($17,820), Zadok Jewelers. Vintage black bag ($240), white leather gloves ($75), Cheeky Vintage.

Image: Cody Bess

Sportmax wool dress ($1,095), knit gloves ($260), Max Mara. Rani Blanshay circle earrings ($690), Elizabeth Anthony. Pomellato diamond and gold bracelet ($34,500), Zadok Jewelers. Jimmy Choo leather shoes ($695), Jimmy Choo.

Image: Cody Bess

Oscar de la Renta off-the-shoulder dress ($2,390), Tootsies. Akris beret (price on request), Akris. Mikimoto pearl earrings ($28,000), gold link bracelet ($11,750), Zadok Jewelers. Jimmy Choo leather heels ($950), Jimmy Choo.

Image: Cody Bess

The Shops


5015 Westheimer Rd (The Galleria)

Bergdorf Goodman

Carolina Herrera 

Cheeky Vintage

2134 Richmond Ave (Montrose)


Elizabeth Anthony

1180 Uptown Park Blvd, #8 (Uptown)


Jimmy Choo

Kick Pleat 

2565 Kirby Dr (River Oaks) 

Max Mara

5015 Westheimer Rd, suite 2275A (The Galleria)

Saks Fifth Avenue

5715 Westheimer Rd (The Galleria)

Shop Bop 


2601 Westheimer Rd (River Oaks)

Tory Burch

5015 Westheimer Rd, #2360A (Galleria) 

Zadok Jewelers

1749 Post Oak Blvd (Uptown) 


Shot on location at Hotel Icon, 220 Main St, hotelicon.com


Alyssa Case for the Kim Dawson Agency


Cody Bess, @codybess 


Mallory Schlau, malloryschlau.com 


Bryan Doty, Cutloose Hair, cutloosetx.com 

Hair Assistant

Megan Cejka 


Aubrey Layne, luckycatbeauty.com

Filed under
Show Comments