Fall For Fashion

Fall Fashion 2020: The Greatest Generation

Escape with us to the Hotel Icon and the fabulous looks of the '40s.

Edited by Monica Fuentes Carroll Photography by Cody Bess Styled by Mallory Schlau With Aubry Layne and Bryan Doty Published in the Fall issue of Houstonia Magazine

As Fall is arriving, so is a new look, albeit one that draws on a classic era, the 1940s. Think Lauren Bacall and Humphrey Bogart, clean, slim-lined skirts, and structured jackets, an approach to clothes that was influenced by the tumultuous years of World War II, the days when people had to figure out how to make the best of challenging times, and to do so while appearing almost effortlessly chic and cool.

Now those looks are back, but updated to reflect the interesting moment we ourselves are currently living through. Who knows? Maybe someday people will be harkening back to what we wore—and how we wore it, and made it through our own chaotic, historic times, ourselves—as a source of inspiration.

So let the following pages inspire you to do what the Greatest Generation once did: put your hair in a Victory roll, don a sensible-but-delicate checked skirt suit, and get on with the business of living. You might even go sip a champagne cocktail at the Hotel Icon’s bar when it reopens, or just book a stay at the chic downtown space now and pretend you’ve stepped back in time. After all, fashion is changeable, but some things never go out of style.

Above: Fendi shirt dress ($2,390), Bergdorf Goodman. Fendi Peekaboo leather bag ($3,390), Fendi. Gabriela Artigas gold-plated link bracelet ($670), Gabriela Artigas gold-plated link necklace ($370), Kickpleat. Bottega Veneta leather pumps ($890), Saks Fifth Avenue.