Boom! Roasted.

H-E-B, Celebrity-Chef Coffee Shop Pairing Up

The Roastery's first location will open October 17, with a second on the horizon.

By Timothy Malcolm October 9, 2018

The interior of The Roastery, which will open October 17 at the Bellaire H-E-B.

A few weeks ago CultureMap reported that a foursome of New York chefs (Jonathan Waxman, Jimmy Bradley, Joey Campanaro, and Jason Giagrande) were opening a coffee concept at the new H-E-B in Bellaire. There was little information beyond that back then, but now we have more to spill.

The Roastery, from the team of Four J, will open October 17, according to a release. It's the next step in a partnership between Four J and H-E-B, as the market has been selling the team's products (coffee, sauces, marinades, and salad dressings) for the past several years.

The coffee at The Roastery is roasted by Jennifer Stone, who has worked for years with the Four J team.

The 1,175-square-foot space inside the H-E-B will feature coffee beans sourced from Indonesia, Colombia, Honduras, Kenya, and Brazil, roasted by master roaster Jennifer Stone (she's not a fifth J?). Matt Johnson, formerly of Phoenicia Specialty Foods, will be the culinary director at the Roastery. Look for hand-carved turkey and roast beef sandwiches on Slow Dough bread, plus health-forward salads and toasts, mini doughnuts, pastries, and gelato. There will also be a craft beer and wine program.

But wait, there's more: Multiple Roastery locations will be opening, according to the release. A second is already planned for the San Felipe H-E-B; that location will be 6,000 square feet and serve as a flagship in Houston. Expect an on-site roasting operation, café, and full bar.

Roastery hours are 7 a.m.-8 p.m. Monday-Friday and 8 a.m.-8 p.m. Saturday-Sunday.

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