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Food News: Jonathan's The Rub, Toasted Yolk and More Expansions

Plus, grab a new beer made the help of a local coffee roaster and pitmaster.

By Timothy Malcolm October 1, 2018

Slice into some egg with The Toasted Yolk, which announced its eighth location last week.

IT'S MONDAY. Let’s start the week by cleaning out the inbox and scouring the Houston food and drink scene. Here is your weekly news update.

The time is upon us: Jonathan's The Rub No. 2 is opening Thursday. At 5 p.m., to be exact. 

In Memorial Green (12505 Memorial Drive, Suite 140), the new location promises to take from Jonathan Levine's travels to Oaxaca and Mexico City, among other points of interest. Jessica Levine, daughter of Jonathan Levine, will be general manager at Memorial Green, while Jonathan and Eric Laird (formerly Ritual, Liberty Kitchen) are teaming up on the menu.

Look for dishes like pork tenderloin ajo-comino, broiled Chilean sea bass, and 16-ounce veal chop parmesan, plus a 30-day dry-age steak program, aiming to lift this concept into the upper echelon of local steak experiences.

The 4,700-square-foot space will include an open kitchen, a design that reflects a luxury home, and little touches like steel doors, family photos, and a spice rack holding the secrets to signature spice blend The Rub.

The beverage program is being led by Linda Salinas, who's working with plenty of Pimm's Cups, while sommelier Shepard Ross helped build the wine list.

Here's something really cute: Coppa Osteria is launching a new kids' menu program in which the kids make the menu. Rotating every two weeks, the menu (available 2-7 p.m. daily) will have three courses, and the kid making the menu will be spotlighted as its author. For example, the first Coppa's Kids menu is Caymus Cooper's menu of mozzarella sticks, chicken parmesan, and a vanilla bean donut with Nutella-salted caramel sauce. Looks like I'm bringing my kid to Coppa this week.

What happens when Holler Brewing Co. teams up with Feges BBQ and Greenway Coffee? Magic, I assume, in the form of a smoked Marzen just in time for Oktoberfest. The beer, available now at Holler (and soon in some bars) combines Munich malts smoked by Patrick Feges with applewood and maplewood, plus German hops, and a double espresso from roasted Brazil pulp-natural coffee beans via David Buehrer of Greenway. They also brewed it in a Mr. Fusion. (No they didn't.)

Grab a pint today, because oh man is the weather perfect for smoke smoked German coffee beer.

Meanwhile, I know you want to boast that you're drinking the same tequila consumed regularly by Ryan Seacrest ... no, not him ... Bobby Brown? ... ah maybe not ... how about Victoria Beckham? That's better, right? Wait, how about Ludacris? That's the ticket.

Ludacris drinks Casa Dragones Blanco tequila, per the folks at Eloise Nichols Grill & Liquors. The restaurant is now putting that in its Mid Lane Margarita, and through the end of the year. So before New Year's Day, get to Eloise Nichols with friends to consume this drink. And make your outfits cooooordinate.

More drink stuff: The Bourbon Legends Boxcar Tour is rolling into Houston Wednesday and Thursday. Ticket holders will learn about the distillery process while tasting offerings from some of the biggest names in bourbon: Jim Beam, Maker's Mark, Knob Creek, and Basil Hayden's. The event will be at a secret location (revealed after your reservation is booked), and it's free. To get yours, visit bourbonboxcar.com.

For industry folks: Next Monday, the Epicurean Project takes over The Revaire. This food-preparation showcase hosted by Martin Preferred Foods features interactive cooking demonstrations, product samplings, and a panel discussion. The event includes 23 Texas chefs, plus panelists including James Beard-winning chef Robert Del Grande and restaurateur Benjy Levit. For more information, visit epicureanproject.com

Some expansion news: 

The Toasted Yolk Café announced its eighth local spot at 2711 Fountain View Drive, Suite A, in the Galleria neighborhood. And they did so with a press release going aggressively hard after Snooze, an A.M. Eatery. A quote: "Like Snooze, the Toasted Yolk Café eschews dinner service, focusing instead on daytime hospitality. Unlike its competitor from out of state, however, the Toasted Yolk offers mouth-watering breakfast and lunch dishes made with locally sourced ingredients and a distinctly Texan flair—including the Arnold, a gonzo take on eggs benedict."

Pluckers Wing Bar will open its fifth Houston location on Highway 59 between Kirkwood and Airport in Stafford. Saucy.

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