Ice House

How Did Heights Funeral Home Grow Into the World's Largest Death-Care Company?

What began as a small family funeral home in the 1920s is now a modern, booming business.

By Alice Levitt February 20, 2017 Published in the March 2017 issue of Houstonia Magazine

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Heights Funeral Home has expanded a great deal from its early days.

In 1926, a Houstonian named Robert E. Waltrip purchased the only funeral home in the Heights. Four years later, a second Robert Waltrip (middle initial L.) was born into the family that lived above the (still-operating) Heights Funeral Home at 1317 Heights Boulevard. Today, at 86, the younger Waltrip is founder and chairman emeritus of Service Corporation International (SCI). The company, headquartered just a few minutes away on Allen Parkway, currently owns 1,531 funeral homes and 471 cemeteries across 45 states, eight Canadian provinces, the District of Columbia and Puerto Rico. And it continues to grow.

In the early days, R.E. Waltrip’s mother helped him run the business. She’d been widowed when R.E.'s father, the principal of Reagan High School, passed away, in his fifties. R.L. Waltrip spent his childhood in what’s now upstairs office space. “Back in the older days that was kind of the way it was—in most localities, the funeral home family lived on the premises somewhere and ran the business,” he explains, recalling an era when mourners might arrive at the door at any time of night or day.

R.L. Waltrip says that even as a little boy, he wanted to be a funeral director. “It was strange at school when the teacher would ask you, ‘What do you want to be?’” he remembers. The opportunity arrived too soon, when R.E. Waltrip died in 1951, at age 48. At the time, the younger Waltrip was a junior at Rice. He dropped out to help his mother run the business and earned his degree by attending classes at UH part-time.

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The SCI building on Allen Parkway

By 1962, Waltrip had purchased a funeral operation on Hyde Park Boulevard and built a new building, Waltrip Funeral Home in Spring Branch. It was then that he incorporated as SCI, with the goal of a funerary manifest destiny. The man had a thirst for innovation that made the business outlast so many others in the field.

In an upstairs room at Heights Funeral Home, manager Patrick Crespo pulls open a filing cabinet to show the scores of punched cards from the first computer Waltrip bought for the business, in the ’60s, to keep the books. The machine was so loud, it had to be kept in a room covered in noise-canceling foam, not unlike a radio studio.

Today, technology is still key. Funerals are planned via a computer program that takes families through every step, from choosing burial or cremation (the latter has grown immensely during Waltrip’s lifetime) to catering. That kind of infrastructure is key to the SCI model, whose philosophy is that shared resources among funeral homes help individual outposts to run more cheaply and efficiently. In effect, the bigger, the better.

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Robert L. Waltrip through the years

For decades now, the company’s public face, the Dignity Memorial brand, has been omnipresent. And though many of SCI’s acquisitions are small family funeral homes abandoned by a new generation that prefers to go into another industry, the company also owns well-known names including the world’s largest memorial park, Rose Hills Memorial Park, in Whittier, California. Big business can come with big problems, of course. In the late ’90s when a Texas Funeral Service Commission investigator found that some SCI embalming facilities had been operating without a license, the result was a controversy involving then-governor George W. Bush known as “Funeralgate.”

Waltrip founded the National Museum of Funeral History in 1992. “The people who had knowledge of how the industry developed were slowly dying off, and I felt like there ought to be a place for that to be memorialized,” says Waltrip, who serves as the museum’s chairman. Now, visitors can learn about the history of embalming and see relics from Heights Funeral Home, all under one roof. Next door, the Commonwealth Institute of Funeral Services, also overseen by Waltrip, educates the next generation in everything from grief counseling to thanatochemistry.

The business, Waltrip says, has changed a lot. In the old days, families would stay all night with a loved one before saying goodbye. Though mourning is more hands-off these days, he does respect the movement to customize memorials, whether mourners decide to brand a NASCAR vehicle with the name of the deceased or print golf balls with their vital statistics.

After a lifetime in the industry, Waltrip does have thoughts about his own eternal home: He plans to spend eternity in a newly built mausoleum at Memorial Oaks Cemetery in Memorial, overlooking the lake. And yes, he owns the place.

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