Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

On the Town

68 Reasons to Hit Houstonia's Summer Shopping Soiree This Weekend

Manicures, mimosas and more.

08/24/2016 By Sarah Rufca Nielsen

The Struggle Is Real

The 5 Stages of Grief After a Haircut

We're not shallow, you're shallow.

08/23/2016 By Sarah Rufca Nielsen

Bene Fêtes

Jay Godfrey's Designs Are Not Your Grandmother's Gowns

The designer spills on his inspiration, why solid colors make sense and why he loves Houston women.

08/22/2016 By Sarah Rufca Nielsen

Home Dreams

Make Yourself at Home: The Best of Design and Décor in Houston

These 50 local shops and visionary designers are turning dreams into reality.

08/22/2016 By Sarah Rufca Nielsen

Design Issue 2016

Great Home Décor Stores, from Lighting to Linens

We're talking bed, bath and way beyond.

08/22/2016 By Sarah Rufca Nielsen and Jeanne Lyons Davis

Design Issue 2016

20 Try-This-Now Design Tips and Tricks from Houston Pros

Starting with a coat of high gloss paint on those ceilings.

08/22/2016 By Sarah Rufca Nielsen

Fashion Forward

To the Manor Born: Fall Fashion 2016

This fall's textiles—elegant brocade, rich velvet, resplendent silks, delicate lace—will make you want to get all dressed up, even with nowhere to go.

08/22/2016 Styled by Brittany Winter Edited by Sarah Rufca Nielsen

Design Issue 2016

Room Service: How 6 Houston Designers Created Their Favorite Spaces

We asked these designers to share what they love about their favorite rooms—along with their best tips and tricks.

08/22/2016 By Sarah Rufca Nielsen

Our Latest Obsession

Welcome to the Pretty Paper Renaissance

From Houston-founded May Designs to Rifle Paper Co., notebooks have never been this neat.

08/17/2016 By Sarah Rufca Nielsen

Made in Houston

Devi Brown Is Bringing Peace, Love and Crystals to Hip-Hop

The Houston radio personality launched Karma Bliss to spread mindfulness, meditation and the power of crystals to a stressed-out world.

08/16/2016 By Sarah Rufca Nielsen

Reppin' H-Town

Two Simones from Houston Killed It at the Olympics on Thursday

Spring's Simone Biles fulfilled her gold medal expectations in spectacular style, and Sugar Land's Simone Manuel thrilled with a history-making swim.

08/12/2016 By Sarah Rufca Nielsen

Style Guide

What to Wear To Work This Fall

Tootsies and Ellevate Houston show off a dozen ways to look stylish and sophisticated from 9 to 5 and beyond.

08/11/2016 By Sarah Rufca Nielsen

Staycationing

The Westin, the Waterway and The Woodlands

The artful new hotel doesn't feel like The Woodlands—until it does.

08/11/2016 By Sarah Rufca Nielsen

Obituary

Jio'Zei Reyes, Houston's Rising Fashion Star, Loses Fight with Cancer

The 29-year-old designer was a Renaissance man and a true talent.

08/08/2016 By Sarah Rufca Nielsen

Made in Houston

The Story of Houston's Sprawl, on Your Coffee Table

Two Houston engineers have created the ultimate conversation-worthy coasters.

08/03/2016 By Sarah Rufca Nielsen

New In Town

This Pop-Up Shop Is Too Cool For School

Small Noise offers kids' clothes so cool you wish they came in your size, too.

07/25/2016 By Sarah Rufca Nielsen

Play It Cool

Ways to (Look) Cool This Summer

Plan for a warm-weather wardrobe, and you too will look cool even when you’re really not.

07/25/2016 By Sarah Rufca Nielsen

Trend Piece

How To Wear Emoji IRL

Because who needs words?

07/22/2016 By Sarah Rufca Nielsen

Shopping

Don't Miss These Major Summer Sales

After-Christmas sales have nothing on the bargains we're seeing on the racks right now.

07/18/2016 By Sarah Rufca Nielsen

Bayougraphy

Following Robert Ellis on His Journey of Discovery

After years of leaning into the chaos, the singer-songwriter has found an appreciation for how structure and routine can spur creativity.

07/18/2016 By Sarah Rufca Nielsen