Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

Play It Cool

Ways to (Look) Cool This Summer

Plan for a warm-weather wardrobe, and you too will look cool even when you’re really not.

07/25/2016 By Sarah Rufca Nielsen

Trend Piece

How To Wear Emoji IRL

Because who needs words?

07/22/2016 By Sarah Rufca Nielsen

Shopping

Don't Miss These Major Summer Sales

After-Christmas sales have nothing on the bargains we're seeing on the racks right now.

07/18/2016 By Sarah Rufca Nielsen

Bayougraphy

Following Robert Ellis on His Journey of Discovery

After years of leaning into the chaos, the singer-songwriter has found an appreciation for how structure and routine can spur creativity.

07/18/2016 By Sarah Rufca Nielsen

On The Town

Where to Find L.A. Edge in Houston

Lace, florals and crosses meet a rocker-chic vibe in Kate Kills Pretty.

07/15/2016 By Sarah Rufca Nielsen

ESPYs

Watch Lindsey Vonn Make J.J. Watt Blush at the ESPYs

Stars, they're just like us: easily embarrassed by groin jokes.

07/14/2016 By Sarah Rufca Nielsen

Beer Pairings

Uchi Launches "Road to Oktoberfest" With Local Craft Brewers

Uchi chef creates three nights of beer pairing dinners.

07/12/2016 By Ross Livingston

Painted Ladies

Window Shopping: Fashion Gets An Arty Makeover at Rice

Artist Michael De Feo's new exhibition is a meditation on beauty and artifice.

07/07/2016 By Sarah Rufca Nielsen

Shower Power

The One Thing That Makes Summer Showers Amazing

Evangelizing the awesome power (and beauty benefits) of the cold rinse.

07/06/2016 By Sarah Rufca Nielsen

Home & Design

Interior Design Gets a Dash of DIY

Houston designer Meg Lonergan has a new stripped-down service for those with tight budgets and expensive taste.

06/30/2016 By Sarah Rufca Nielsen

Sorry, Wallet

Where to Shop in July

Hot new vintage, a local boutique grows, a coveted UK import and other places and pop-ups to hit this month.

06/29/2016 By Sarah Rufca Nielsen

Make Shoes Great Again

Will Women Still Shop with Ivanka Trump?

Or will the Trump campaign hurt his daughter's growing fashion brand?

06/27/2016 By Sarah Rufca Nielsen

Trend Piece

How to Stylishly Rep America on the 4th of July

Not a flag tee in sight.

06/24/2016 By Sarah Rufca Nielsen

Reppin' H-Town

Houston's Megan Silianoff Talks Copiers, Cancer and Confidence on The Everygirl

Featuring 'Don't make out with boys you work with,' and other advice learned from a decade of hustling.

06/23/2016 By Sarah Rufca Nielsen

Wedding Belles

Where to Say Yes to the Bridesmaid's Dress

Hooray! You get to pick your own dress. Now what?

06/22/2016 By Sarah Rufca Nielsen

Selfie Respect

Houston's 6 Best Spots for a Selfie

Make your next Instagram post as epic as Houston itself.

06/21/2016 By Sarah Rufca Nielsen

RIP

Houstonians Pay Tribute to Mickey Rosmarin

After his death, customers, friends and employees are sharing stories of the Tootsies founder's kindness and generosity.

06/20/2016 By Sarah Rufca Nielsen

Clutch City

Oil Is Still Booming—in the Beauty World

Prices for crude are still in the gutter, but oil is a hot commodity in cosmetics.

06/20/2016 By Sarah Rufca Nielsen

Play It Cool

100 Ways to Beat the Houston Heat

Summer may be our winter, but at least no one has to shovel the sunshine, so chill out—we’ll show you how.

06/20/2016 Edited by Katharine Shilcutt With Ellie Sharp, Marianella Orlando, Layne Lynch, Sarah Rufca Nielsen, Jeff Balke, and Alice Levitt