Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

New In Town

Jeweler John Hardy Is Opening Its First-Ever U.S. Boutique in Houston

River Oaks District will get even sparklier in September.

06/10/2016 By Sarah Rufca Nielsen

Sorry, Wallet

This Don't-Miss Summer Sale Is a Houston Tradition

The popularity of à bientôt is a testament to River Oaks women's enduring love of mixing high-end fashion with stylish bargains.

06/09/2016 By Sarah Rufca Nielsen

Trend Piece

Summer Style Statement: The Cool, Cute Cactus

A rising trend in fashion and home decor, the cactus is one of nature's true iconoclasts.

06/08/2016 By Sarah Rufca Nielsen

Q&A

Kam Franklin Is Not Afraid to Wear Yellow (or Anything Else)

The Suffers lead singer on her style obsessions, breaking the rules and feeling confident at any size.

06/07/2016 By Sarah Rufca Nielsen

eye candy

Breaking News: JJ Watt Takes Shirtless Pic

"You know when the light catches you at the right angle? I was like, okay, that has to go out. You don't look like that every day."

06/03/2016 By Sarah Rufca Nielsen

The Monthly Wrap

Where to Shop in June

Houston's new boutiques, shopping parties and where to find gifts for dad.

05/31/2016 By Sarah Rufca Nielsen

Postcards From Beyond the Beltway

Best of the Burbs: Come Out to Sugar Land

Take in America’s favorite pastime at the Goldilocks of ballparks.

05/31/2016 By Sarah Rufca Nielsen

Home & Design

Dedon Is Bringing Dreamy Outdoor Furniture to Houston

The point of spending time outdoors might be to revel in the beauty of nature, but now your patio furniture can be just as pretty.

05/24/2016 By Sarah Rufca Nielsen

Q&A

Aerin Lauder and the Scents of Summer

The beauty expert on what makes the perfect summer fragrance and the magical place that inspired her latest scent.

05/23/2016 By Sarah Rufca Nielsen

Pop Culture

Alexis Bledel Has a Kinda-New Baby and So Much Chill

No one in Hollywood can keep a new baby a secret quite like Gilmore Girls star Alexis Bledel.

05/19/2016 By Sarah Rufca Nielsen

Retail

The New Saint Laurent Store Is Giving Us Sleek Marble Realness

Saint Laurent debuts its new store concept at the Galleria.

05/18/2016 By Sarah Rufca Nielsen

no no no no no

Is Beyoncé's Athleisure Line Made in a Sweatshop?

A scathing report says the Sri Lankan seamstresses that make Ivy Park clothing are paid less than $6.20 a day.

05/17/2016 By Sarah Rufca Nielsen

Trend Piece

Maxi and Relaxing

A dozen breezy dresses for embracing a carefree summer.

05/13/2016 By Sarah Rufca Nielsen

Q&A

How to Pick the Perfect Rug

Saba Khonsari of Bastrop's Lost Pines Art Bazaar on how to find your Persian rug style and why owning them is easier than you think.

05/11/2016 By Sarah Rufca Nielsen

Beauty on a Budget

Why Splurge? 5 Amazing Drugstore Makeups We're Obsessed With

The best lipstick, mascara, eyeliner and more for under $12 each.

05/10/2016 By Sarah Rufca Nielsen

Benefêtes

In the Library, With the Models: Heart of Fashion's Epic Mystery Show

A runway show gave way to a Clue-inspired mystery at this unforgettable event.

05/09/2016 By Sarah Rufca Nielsen

Made in Houston

Stop Hating on This Awesome Copper Sphere, Internet

A simple idea from a Houston-area entrepreneur has become a runaway Kickstarter success.

05/06/2016 By Sarah Rufca Nielsen

Retail

We're Worried About Mattress Mack's Gambling Habit

With his latest election bet, isn't this getting a little out of hand?

05/03/2016 By Sarah Rufca Nielsen

Sorry, Budget

The 6 Houston Stores to Shop in May

From pop-up shops to gift destinations, these are the ultimate places to spend your money this month.

05/02/2016 By Sarah Rufca Nielsen

Retail

River Oaks District Goes Dallas & Dutch

A spa, a design destination and a major store from up north round out District's next wave of tenants.

04/29/2016 By Sarah Rufca Nielsen