Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

Shop For A Cause

Hooray, Guilt-Free Spring Shopping Is Here

The Shop With Heart card means discounts at local stores, spas and restaurants and supports a great cause.

03/28/2016 By Sarah Rufca Nielsen

Retail

9 Shop-tastic New Reasons to Hit the Galleria

Get ready for new and remodeled stores and a couple of big names making their Houston debut.

03/23/2016 By Sarah Rufca Nielsen

Treat Yo Self

Pillow Talk: Casper Brings Free Naps to Houston

Because you know you're going to need one by Friday.

03/21/2016 By Sarah Rufca Nielsen

Trend Piece

The Cross, Examined: 5 Houston Designers Who Rethink Religious Jewelry

Want to sparkle for Easter? These five Houston designers infuse their jewels with modern interpretations of religious symbols.

03/18/2016 By Sarah Rufca Nielsen

Society

Theresa Roemer Wants to Get You Naked

Before she was known for her closet, she was known for her toned body—and now she's sharing her secrets.

03/15/2016 By Sarah Rufca Nielsen

Want/Need/Love

SUAVS: The Ultimate Sneakers for Sandal People

These Austin-made slip-ons feel like freedom for your feet.

03/14/2016 By Sarah Rufca Nielsen

Style Guide

7 Sexy Swimsuit Trends for Spring

This year's hottest trends are inspired by surfer style, athleisure and ... 50 Shades of Gray?

03/11/2016 By Sarah Rufca Nielsen

Reppin' H-Town

Kelly Rowland Is Having a High-Fashion Spring

From Oscar parties to fashion week, Houston's other chart-topping diva has been bringing it, sartorially speaking.

03/07/2016 By Sarah Rufca Nielsen

Mamma Mia

Dress For La Dolce Vita at Nordstrom

Say ciao to stylish wares from 56 Italian designers, heading stateside for a special pop-in collaboration.

03/04/2016 By Sarah Rufca Nielsen

Retail

A Stylish Airstream Shop Hits Houston

Houstonians are among the last to check out Kit and Ace's Copper Studio, in town through March 7.

03/03/2016 By Sarah Rufca Nielsen

New In Town

A Major British Brand Is Heading to River Oaks District

Jo Malone London will open its first freestanding boutique in Texas in June.

03/02/2016 By Sarah Rufca Nielsen

Style Guide

6 Rodeo-Ready Trends for City Chicks

How to indulge your inner cowgirl and still look totally chic.

03/01/2016 By Sarah Rufca Nielsen

Home Design

A River Oaks Renovation That Took Two Decades

Five generations and a 20-year renovation make this 1935-era house a home.

03/01/2016 By Sarah Rufca Nielsen

Bayougraphy

Mireille Enos Prepares for Her Highest Profile Role Yet

After acting for 20 years, the Houston-raised actress has finally become a household name.

03/01/2016 By Sarah Rufca Nielsen

Retail

Goodbye to the Bungalow: Queen of Heirs Lands New Digs

The promise of more space and less stress led owner Robin Lindberg into a unique partnership with Tenenbaum Classic Jewelers.

02/25/2016 By Sarah Rufca Nielsen

Reppin' H-Town

Houston's Nhi Nguyen Envisions the Future of Fashion

The Art Institute of Houston student made a metallic mark at New York Fashion Week.

02/24/2016 By Sarah Rufca Nielsen

Want/Need/Love

Rodeo Houston's Must-Have Accessory

Show off your Rodeo insider status with a pass cover from Baird & Baird.

02/23/2016 By Sarah Rufca Nielsen

ATX

The Sweet Perks of Austin's Newest Boutique Inn, Hotel Van Zandt

Free bikes, reserved seating for concerts, and a bar named after a chicken—yep, it's Austin.

02/21/2016 By Sarah Rufca Nielsen

ShopTalk

This Houston Model Is New York Fashion Week's Latest It Girl

Katie Moore cut her hair for Alexander Wang and the fashion world fell in love.

02/19/2016 By Sarah Rufca Nielsen

Fashion Week Returns

Heart of Fashion Announces New Locations and Other Surprises for 2016

Founder Vivian Wise has a full slate of events planned in Houston and beyond before the fashion show's official return in November.

02/17/2016 By Sarah Rufca Nielsen