Talk About Waterproof

Inaugural Permanent Beauty Conference Makes a Mark on Houston

The Houston Beauty Conference debuts this week to educate pros on everything from microblading to scar revision.

By Najla Brown June 3, 2019

Microblading is an art.

Picture it: Your brows on fleek...forever. That—and so much more—is possible thanks to permanent makeup, a cosmetic technique that mimics the look of real makeup with, yes, tattooing.

Michelle Rukny was introduced to the concept when she saw a news segment on trendy microblading in which the anchor received a treatment live on camera. Rukny's own mother had lost her eyebrows to a thyroid issue, and Rukny saw permanent makeup as an opportunity to help her—and satisfy her own creative passion, fascinated by the artistry behind each stroke of the tattoo pen.

Now a permanent makeup artist herself, Rukny is certified in all sorts of microblading techniques and also in applications like "stardust eyeliner," lip shading, and areola tattooing—the latter a popular option among breast cancer survivors who've had mastectomies and want to restore the natural look of a nipple.

This week, Rukny introduced an inaugural permanent makeup event right here in town: The Houston Beauty Conference, a three-day educational expo at CityCentre's Hotel Sorella aimed at beauty professionals around the country from June 3-5.

Siting the conference in Houston was a no-brainer. “There aren't many luxury conferences in this region or even toward the east coast that offer the same experience that we do,” Rukny said. 

With space for just 100 pros, the Houston Beauty Conference is exclusive and promises 13 live demonstrations from international experts on everything from tattoo removal to scar revision. Microblading maven and social media star Sheila Bella will even educate attendees on how to build their own permanent beauty brand.

“Everything about the Houston Beauty Conference has been strategically planned to create the best experience for the permanent makeup artists that attend,” said Rukny, who hand-picked the demonstrators.

The conference centers on education—after all, people with needles close to your face don’t have the luxury to play fast and loose—and every attendee has the opportunity to walk away with up to 13 certificates from each aforementioned master-taught demo. Guests will also get to practice with state-of-the-art tools of the trade during class while experts offer feedback. 

A course magazine full of permanent makeup best practices dives deeper into specialized techniques, tools, and tips on how to make the whole debacle less painful for pain-intolerant individuals, and demos are available online for attendees to review up to a year after the event.

Of course, all the intel comes at a price: The top-level "Diamond Package" runs a cool $3,099; individual day packages (only for artists with scheduling conflicts) are $699. But can you really put a price on something so permanent? Here's hoping bad eyebrows are on the decline after June 5.

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