Estela Cockrell in Switch2Pure's new permanent storefront.

Image: Jenny Antill

Clean beauty mavens, rejoice! Estela Cockrell has officially turned her River Oaks District pop-up, Switch2Pure, into a permanent storefront in the same glitzy neighborhood. Cockrell had been on the hunt for a long-term location all the while she was introducing Houstonians to clean beauty products at her ROD pop-up.

“Switch2Pure’s space in River Oaks District was really intended as a three-month pop-up," Cockrell says. "After a very short time there, I realized that my clientele was looking for an immersive experience, so I started looking for real estate in this area.”

The new store is nearly three times bigger than the River Oaks District pop-up space.

Image: Jenny Antill

She finally found it in 3601 W. Alabama St., located just two miles from the original pop-up. Swathed in Switch2Pure’s signature pink palette, the relaxing environment is equipped with several private treatment rooms, a makeup counter, and a customized edit of Cockrell’s favorite clean beauty products. Almost three times the size of the previous location, the new space allows clients to partake in a full menu of non-toxic facials, organic spray tans, waxing, and ozone and infrared sauna treatments.

With the help of a master aesthetician, Cockrell has customized her facials to meet her customers' needs. A "non-tox facelift," CBD-infused facial, and even a teen facial are just a few of the services offered in what Cockrell has dubbed “The Wellery.”

In addition to the new space and spa offerings, Cockrell has also created her own line of performance-based CBD skincare products. The product line includes everything from a cleansing wash to facial oil and a body rub.

An expanded menu of spa services are now available.

Image: Erik Olivarez

“If you are on a wellness journey or starting out with makeup, it is great to have these kinds of products and services available," she says. "I believe that everyone from men to teens and older people are the ideal client for what Switch2Pure has to offer.”

Spa services range from $35 to $325. Switch2Pure is open 9 a.m.–6 p.m. Monday–Saturday and 11 a.m.–6 p.m. Sunday. Appointments recommended; call 713-357-7773.

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